Digiday - WTF is mobility data?
Given the range of consumer insights the wireless industry can access, the data flowing through wireless channels is providing marketers with a wealth of post-cookie advertising options. Mobility data is one form of data that is emerging from this space. Referring to a comprehensive view of the apps a user has chosen to download to their smart device, as well as how often — and for how long — they open and engage with those apps, mobility data is enabling marketers to better understand their target audiences and address them successfully. In this new WTF guide, Digiday and Marketing Solutions, a division of T-Mobile USA, take a closer look at the ways mobility data powers performance in the marketing mix and what makes it a powerful driver of targeting and personalization in 2022 and beyond. Download it to learn:
Sponsored by T-Mobile. |
Older messages
WTF is office hoteling software?
Monday, April 18, 2022
Here's why some companies are adopting hoteling software to coordinate and and gather data on office visits by hybrid workforces, and manage the health and safety of employees. April 18, 2022 Some
Introducing Digiday Media's Future of TV Week
Monday, March 14, 2022
From CTV to gaming and everything in between, advertisers can now reach audiences on more screens than ever. For brand and agency leaders, it means a new set of measurement, platform and buying
The advertiser exodus from Russia is going to get awkward
Monday, March 14, 2022
Advertisers are scrambling to create new media strategies for an uncertain era. March 14, 2022 Stopping advertising in any market — let alone a pariah state like Russia — is easier said than done.
'My preference is in-person': As SXSW returns to Austin, marketers and agency execs get back to in-person networking
Friday, March 11, 2022
The festival, which kicks off today and will run through March 20th, will be hybrid with online and in-person activities for attendees. March 11, 2022 Marketers and agency execs are once again making
Misinformation on TikTok and the emergence of streaming’s dual-revenue stream
Thursday, March 10, 2022
In this week's Media Briefing, available exclusively to Digiday+ members, senior media editor Tim Peterson and media editor Kayleigh Barber look at how news publishers are using TikTok to cover
You Might Also Like
India's EVMs have a trust problem
Saturday, April 20, 2024
Criticism of electronic voting machines is legitimate, but it shouldn't overwhelm the devices' potential to strengthen democracy ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Easy way to define culture of the company
Saturday, April 20, 2024
Today's hack As a founder, the things that set you apart become your company`s competitive advantages The way to define "A company's culture" was, for me, always kind of covered in
Going... Going... Almost Gone
Saturday, April 20, 2024
It's not too late to take advantage of this year's opportune moment View in browser ClickBank You're running out of time to take advantage of one of the most profitable windows for
MatterGen's Breakthroughs: How AI Shapes the Future of Materials Science
Saturday, April 20, 2024
Tien Xie from Microsoft Research talks about the transformative power of AI in material science and the future of sustainable technologies
The best weekend of the year
Friday, April 19, 2024
Fri, April 19th, 2024
The Verge Trolls Google...Again!
Friday, April 19, 2024
What happens when a major publication like the Verge openly mocks Google? Well, Google ranks their mocking article #1 for "best printers" of course! That's right, the Verge wrote an
LUC #50 [Special Edition]: The Most Popular Issues of the LUC Newsletter
Friday, April 19, 2024
Top picks and an invitation to shape our future editions!
Binance Converts Bitcoin Fund to USDC
Friday, April 19, 2024
Plus Avi Eisenberg Convicted in Mango Markets Case
Networking for Value vs Breadth
Friday, April 19, 2024
Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's Rice Ball Day, Reader! Here's looking at you, arancini 😋. In
Influence Weekly #333 - Creators Cash In: Paid User-Generated Content Offering Explodes 93% In 2023
Friday, April 19, 2024
All You Need To Know About Snapchat's New Generative AI Watermarking | Inside Taylor Swift's Surprise Return to TikTok