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2/28/2022
16 : 14
Feb. 28 - Denny's enlists TikTok stars to refresh heritage | Volvo's Super Bowl push pays off
Volvo's EV push around Super Bowl rolls away with 20M Twitter impressions; Gaming in-app purchases drop 35% globally after Apple's ATT changes; Campaign Trail: Old Spice spoofs '80s action
2/26/2022
18 : 14
Weekender: Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad
Signup | Forward Marketing Dive Weekender Feb. 26, 2022 | A roundup of this week's most read stories Nielsen BROUGHT TO YOU BY — Nielsen Download Nielsen's Advertiser Playbook Uncover
2/25/2022
15 : 44
Feb. 25 - Kraft Singles taps Kelis for culture play | Old Spice's deepfake ad spoofs '80s action movies
Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad; Twitch unveils guaranteed ad income for select creators; TX Whiskey serves Texas cool on ice with new ad campaign; Examining
2/24/2022
16 : 34
Feb. 24 - Mondelez taps Innovid for personalized ads | TX Whiskey serves Texas cool in new spots
TX Whiskey serves Texas cool on ice with new ad campaign; Examining the potholes and potential of branded grocery delivery; Walmart launches beauty accelerator, Walmart Start; What the Super Bowl and
2/23/2022
16 : 34
Feb. 23 - Wrangler moseys into the metaverse | Kind Snacks goes all in on whole foods
Kind spotlights whole foods by refusing to sell its snack bars; What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement; Peloton ads track journey of converted skeptics as
2/22/2022
16 : 14
Feb. 22 - Peloton ads track journey of converted skeptics | How CPGs use brand licensing for growth
Once an afterthought, brand licensing reaps billions for CPGs hungry for growth; Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star; Pepsi's Super Bowl halftime
2/19/2022
18 : 14
Weekender: Kia puts 10K Robo Dog NFTs up for adoption
Signup | Forward Marketing Dive Weekender Feb. 19, 2022 | A roundup of this week's most read stories LiveRamp BROUGHT TO YOU BY — LiveRamp Better ad performance without cookies? It's true!
2/18/2022
16 : 4
Feb. 18 - Walmart's ad biz hits $2B as automation grows | Kraft Heinz and Google team up
Kraft Heinz teams with Google to accelerate digital transformation; Coke lifts off new innovation platform with 'space-flavored' Starlight cola; Google's end to cross-app tracking on
2/17/2022
16 : 14
Feb. 17 - Mtn Dew revives Puppy Monkey Baby | Walgreens expands retail media network offerings
Walgreens bolsters retail media network with self-serve programmatic, clean room; Should more retailers be on Roblox?; How the producer economy is changing influencer marketing View online | Signup |
2/16/2022
16 : 34
Feb. 16 - Google to rein in Android cross-app tracking | Michelob Ultra serves up '90s nostalgia
Michelob Ultra gets in on '90s nostalgia with NBA Jam team-up; Guinness serves up comradery in new St. Patrick's Day ad; How the producer economy is changing influencer marketing; Super Bowl
2/15/2022
16 : 14
Feb. 15 - Best and worst Super Bowl LVI ads | Trade Desk cuts out middlemen
Trade Desk cuts out middlemen like Google with direct access to premium ad inventory; Busch Light's new ad touts growing investment in female NASCAR drivers; By the numbers: Super Bowl LVI;
2/14/2022
20 : 14
Special Report: Super Bowl LVI
Consumer habits rapidly evolved in H1 2020. Here's what could stick; Key marketing stats that define the 1st half of 2020; Some CPG brands face no easy way forward amid historic reckoning with race
2/14/2022
16 : 4
Feb. 14 - Tracking every Super Bowl ad | Applebee's CMO on embracing the '80s, metaverse buzz
Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz; Kia puts 10K Robo Dog NFTs up for adoption; Chewy asks pet lovers on TikTok Live date with rescue animals; Campaign
2/12/2022
18 : 14
Weekender: Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap
Signup | Forward Marketing Dive Weekender Feb. 12, 2022 | A roundup of this week's most read stories BlueConic BROUGHT TO YOU BY — BlueConic The Top 12 CDP Use Cases for 2022 [eBook] Discover how
2/11/2022
15 : 54
Feb. 11 - Lay's Super Bowl return hints at creative roadmap | Amazon previews NFL's shift to streaming
Amazon previews NFL's shift to streaming with Super Bowl spot; 'We're back': Humor, optimism make a big return in Super Bowl LVI ads; NFL opens Snapchat playbook for Super Bowl Sunday;
2/9/2022
16 : 4
Feb. 9 - IAB warns of "measurement blackout" | Zendaya, André 3000 star in Squarespace's Super Bowl ad
Super Bowl LVI: Tracking every ad; Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness; How media conglomerates are plotting the future of measurement and identity; WPP
2/8/2022
16 : 24
Feb. 8 - Michelob Ultra promotes gender equity in sports | How media giants are plotting the future of measurement
How media conglomerates are plotting the future of measurement and identity; Miller spars with Bud Light over low calorie counts; Burger King puts creative, media accounts into review as RBI reshape
2/7/2022
16 : 14
Feb. 7 - Pringles pops open new brand slogan | Innovid acquires TVSquared
Innovid acquires TVSquared in quest to realize cross-platform measurement; Cameo matures beyond celebrity videos with NFT membership; Snapchat's AR shopping upgrade points to social commerce future
2/5/2022
18 : 14
Weekender: Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site
Signup | Forward Marketing Dive Weekender Feb. 5, 2022 | A roundup of this week's most read stories Canva BROUGHT TO YOU BY — Canva Design software for marketing teams Canva is easy and powerful
2/3/2022
16 : 24
Feb. 3 - Facebook's pain reverberates | Shake Shack's chicken sandwich-themed dating site
Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site; What marketers can expect in 2022 amid continued uncertainty; Smirnoff kicks off Super Bowl with watch party for remote