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8/27/2021
14 : 44
Publishers: For a $5 gift card, tell us how your sales cycle has changed
As a leader in media, we want to know: How has your sales cycle changed? In exchange for completing this quick 2-minute survey, you'll receive: A $5 gift card A copy of the results once they're
8/27/2021
10 : 14
‘A new strain of malaise’: How employers are trying to guard against another wave of burnout
Employees who have felt the effects of burnout for the past year and a half are bracing for another wind. August 27, 2021 Since March 2020, a myriad of factors have contributed to employee burnout, but
8/26/2021
18 : 4
A look at six member-exclusive benefits
Hi there, It looks like you haven't yet subscribed to Digiday+. As a loyal reader, we wanted to make sure you were aware of all the ways we're unlocking an edge for media and marketing leaders
8/26/2021
16 : 34
You're invited: Tell us how you're using data to drive business results for a $5 gift card
As a leader in media and marketing, we want to know: How effective are brand and publisher analytics? In exchange for completing this quick 2-minute survey, you'll receive: A $5 Starbucks gift card
8/26/2021
10 : 54
'Everyone has a vested interest': With delta variant and rising COVID-19 cases, brands recommit to vaccination campaigns
As COVID-19 cases rise around the new delta variant, brands recommit to campaigns pushing people to get vaccinated in hopes to return to normal. August 26, 2021 As the delta variant threatens
8/25/2021
22 : 24
How esports companies are keeping fans engaged with adaptive, overlaid ads
Overlaid ad services allow broadcasters to incorporate ads into their streams without interfering with the high-octane gameplay that esports fans crave. August 25, 2021 Esports companies are investing
8/18/2021
10 : 14
Bosses without offices: CEOs ditch private spaces for their return to the workplace
As businesses use this time to completely overhaul office layouts, that means doing away with executive offices for good. August 18, 2021 Even before the pandemic, many bosses were eliminating private
8/13/2021
15 : 10
Google considers switching FLoC to a topic-based approach, as exec acknowledges cookie replacement has fingerprinting potential
A lead engineer helping guide Google's Privacy Sandbox development revealed signs of what may be next for the firm's most-advanced cookieless ad targeting method. August 11, 2021 Now that
8/13/2021
15 : 10
Sessions announced: From selling to advertising, strategies for success on marketplace platforms
Please note: All attendees will be required to show proof of vaccination and wear masks indoors. You can view a list of other protocols here. The marketplace ecosystem is anything but static and brands
8/10/2021
10 : 14
Atlas Obscura redefines 'exploration' after pandemic upturned coverage areas
As the pandemic eases its restrictions on travel, Atlas Obscura is creating a new hybrid business model that combines 2019's tried-and-true strategy with 2020's innovation. August 10, 2021 Over
8/9/2021
10 : 14
‘It’s all a matter of within limits’: Advertising’s economic recovery is in full swing, but can it last?
The global rebound is proving robust but chaotic. August 09, 2021 A recovery is taking shape -- but it is especially uneven. In many ways, the lack of consensus on the future is to be expected. Yes,
8/6/2021
14 : 44
Live discussion: How companies are delivering powerful CX
SAVE YOUR SEAT To drive marketing forward, many companies are using CDPs as centralized audience management platforms, allowing business teams to move faster. Recently, Albertsons partnered with
8/6/2021
10 : 14
'We’re putting the power back in our employees' hands': Why a marketing tech company is giving employees a paid week off
Marketing tech company Kinesso is taking the idea of Summer Friday a step further, offering employees a summer break to combat burnout. August 06, 2021 As employee burnout reaches a pandemic-induced
8/5/2021
18 : 4
What the pandemic sped up for publishers, how the Delta variant is disrupting office return timelines and more
As a loyal reader, we wanted to keep you up to date on the latest exclusive content available to Digiday+ subscribers. Digiday+ members have access to analysis from senior editors like senior media
8/5/2021
14 : 44
How prevalent is ad fraud in your industry?
Report: The state of global ad quality and industry benchmarks in 2021 Now more than ever, global advertisers demand greater clarity and confidence in their digital investments. DoubleVerify's 2021
8/5/2021
10 : 4
'Agile muscle memory': How the pandemic's delta variant made marketers and agencies apply newly learned flexibility
The focus on flexibility that has been built into ad deals as well as ad strategies over the last year-and-a-half has remained, making it easier for marketers and agency execs to adjust on the fly as
8/4/2021
17 : 4
Earn recognition for your commitment to the greater good
From racial equality to the environment to social justice, many businesses are focused on having a positive impact on the world and we're recognizing those companies and their work. By submitting
8/4/2021
14 : 44
WTF is contextual advertising?
GET THE GUIDE Contextual advertising is making a comeback in the digital advertising ecosystem, as data deprecation forces marketing teams to adopt alternative, privacy-compliant targeting tactics to
8/4/2021
10 : 14
With the Metaverse hype cycle at full blast, experts take the long view
The newfound prominence of the Metaverse has led to heightened scrutiny, with some observers rolling their eyes at what they perceive to be the tech industry's latest buzzword of the month. August
8/3/2021
18 : 34
Report: Lessons from Best Buy’s retail media strategy
GET THE GUIDE From traditional endcap displays to direct mail, retailers have always worked as a connector, bringing brands and people together, supplementing brand manufacturers' and their own