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10/25/2022 10:14:28 AM

Why some of the largest publishers are breaking up with ad tech middlemen

The rationale is straightforward enough: win and retain more subscribers by shielding audiences from the low quality advertising. October 25, 2022 Why some of the largest publishers are breaking up
1/20/2023 6:04:44 AM

How to pick an identifier to navigate the ad industry's cookieless future

Advertisers are navigating identity solutions — or as some call it: 'emperor's new clothes' January 12, 2023 How to pick an identifier to navigate the ad industry's cookieless future