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6/24/2022 10:14:27 AM
As Cannes winds down, some marketers say want 'less pageantry and more substance' from the festival
But after two-years of pandemic lockdown, pending economic recession and other societal uncertainties, marketers and advertisers at this year's conference say the answers aren't coming so
10/25/2022 10:14:28 AM
Why some of the largest publishers are breaking up with ad tech middlemen
The rationale is straightforward enough: win and retain more subscribers by shielding audiences from the low quality advertising. October 25, 2022 Why some of the largest publishers are breaking up
2/2/2023 11:14:28 AM
Media agencies' influence over programmatic is growing
Also: YouTube Shorts splashes the cash
5/17/2023 2:34:28 PM
WTF is responsible media?
With the help of organizations such as IAB and Ad Net Zero, many advertisers and publishers are aligning on responsible media standards to address climate change, DE&I and the call for trustworthy
5/12/2023 10:15:07 AM
Publishers and ad tech vendors disagree on contextual data
Also: Marriott's educational approach to advertising
6/1/2023 2:54:33 PM
Why brand advertisers are focusing on responsible media
Amid climate change, DE&I and the call for trustworthy media, advertisers are striving to ensure they're running responsible media campaigns. Responsible media, however, means different things