'I highly doubt this is the last deadline': Why Google's daunting balancing act leaves the cookie's fate open-ended

Google confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024.

Additional coverage:

• In this week's Digiday+ Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux.
• During a time when diversity in advertising still lags, independent agency A—B is leveraging its BIPOC staff to pitch clients.
• Covid or allergies? Zyrtec wants to capture attention on the question with its first ad campaign in a decade.
• Geopath, an industry-funded organization charged with standardizing and improving the state of measurement for OOH players — traditional and digital in all forms — is feverishly working to advance its measurement to be closer to real-time.

From Digiday's Token to Play package:

• Publishers hope NFTs will increase event revenue, but slow adoption of blockchain tech leaves attendees unsure.
• Digiday Guide: How publishers and marketers can use the blockchain in their businesses.