Agencies strive to bring order to the chaos of the creator world to earn money for clients
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WTF is mobility data?
Monday, April 18, 2022
Given the range of consumer insights the wireless industry can access, the data flowing through wireless channels is providing marketers with a wealth of post-cookie advertising options. Mobility data
WTF is office hoteling software?
Monday, April 18, 2022
Here's why some companies are adopting hoteling software to coordinate and and gather data on office visits by hybrid workforces, and manage the health and safety of employees. April 18, 2022 Some
Introducing Digiday Media's Future of TV Week
Monday, March 14, 2022
From CTV to gaming and everything in between, advertisers can now reach audiences on more screens than ever. For brand and agency leaders, it means a new set of measurement, platform and buying
The advertiser exodus from Russia is going to get awkward
Monday, March 14, 2022
Advertisers are scrambling to create new media strategies for an uncertain era. March 14, 2022 Stopping advertising in any market — let alone a pariah state like Russia — is easier said than done.
'My preference is in-person': As SXSW returns to Austin, marketers and agency execs get back to in-person networking
Friday, March 11, 2022
The festival, which kicks off today and will run through March 20th, will be hybrid with online and in-person activities for attendees. March 11, 2022 Marketers and agency execs are once again making
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