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Are you looking for new ways to find customers on Instagram? Curious how to create videos that get people interested in your business?

In this article, you’ll find 11 top-of-funnel video ideas for Instagram designed to bring you more qualified leads.

Here’s what to keep in mind when creating videos on IG:

  • Be yourself. Prospects are getting to know your business for the first time. Show them what your business is all about and give them a reason to follow your account.
  • Keep it simple. People at the top of the funnel aren’t ready for a 20-step guide. Tease your offerings but save more in-depth content for the middle of the funnel.
  • Tell a story. When you want to get the attention of a new audience, a compelling story helps. Storytelling can also get people to return for more content—and eventual sales.
  • Make it short. In 2022, IG intends to consolidate the platform around short-form video. That means it’s best to keep videos to 60 seconds or less.

Ready for ideas and examples? To get 11 Instagram video ideas, read the full article.

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