The Latest from SaaStr: Why New Unicorns Are Going to Go on Pause

By Jason Lemkin · Monday, May 9, 2022 | Fundraising, Scale

So despite what you might see on Twitter, venture capital isn’t in a tailspin.  Good deals are still getting done every day.  It takes a little longer now, and valuations are lower, but the best ones will still get funded.  There is plenty of capital out there.

With one big exception:  The Unicorn Round.

Read the full article: Times Aren’t That Bad. But New Unicorns Are Going to Go on Pause for a Bit.

By Jason Lemkin · Monday, May 9, 2022 | Blog Posts

We’re still just gearing up for SaaStr Europa 2022 in Barcelona on June 7-8, but for folks looking to get in front of 10,000 SaaS founders and Cloud execs in September … just FYI our sponsorships are now 75% Sold Out, including 80% of ancillary assets.

There’s still time, but many of our assets are now sold out, so reach out soon if it’s of potential interest.

Read the full article: SaaStr Annual 2022 Sponsorships Now 75% Sold Out!!

By Jason Lemkin · Monday, May 9, 2022 | SaaS Product Pricing

“Anchoring High” is an extremely effective marketing strategy — when done right.

Customers are:

Willing to pay a little more for the most trusted brand (the classic discount for a “generic” supermarket brand is around 30%, for example); and

Willing to pay significantly more for the most enterprise vendor.

Read the full article: Anchoring High in Pricing Really Works. But Only If You Do It Really Well.

By Jason Lemkin · Saturday, May 7, 2022 | Career Growth & Advice, Sales

Strong salespeople fail all the time in new roles.  Good reps, really good reps, that could otherwise do well, and have in the past.

And it feels like it’s happening more often these days, when in tech at least, frictional unemployment approaches 0%.

Why do good reps fail at a new role? Often, they simply pick wrong. And the faster people jump to new roles, and jump around, the higher the odds they may mis-jump.

Read the full article: A 9 Point Checklist for Sales Reps Looking at a New Role

By Amanda Beaty · Sunday, May 8, 2022 | SaaStr Events

We’re ONE MONTH away from 2022 SaaStr Europa in Barcelona — join us there at the beach with 2,500 of your SaaS BFFs on June 7-8!

Take a look at our amazing lineup of speakers!

Read the full article: Meet the SaaStr Europa 2022 Speakers!

ENHANCE YOUR APPLICATION’S FEATURE SET WITH THIRD-PARTY API INTEGRATIONS.

By Amelia Ibarra

A third-party API integration gets you more than just additional functionality for your application. Accusoft’s trusted developers and support specialists can help you save time and get to market faster.

WIN WITH COMMUNITY-LED GROWTH

By Amelia Ibarra

Hear from marketing leaders at HR SaaS platform, Sova Assessment, about their community-led growth strategy and how they have embedded their community into every stage of the funnel.

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