The Latest from SaaStr: One Simple Trick to Help Your SDRs Perform Better

By Jason Lemkin · Friday, May 13, 2022 | Sales

Are you managing an SDR team yourself, as CEO / founder?  Even just 1 or 2 SDRs?

It can be … overwhelming.  SDRs need a lot of management support and overhead.  Lots of questions, lots of velocity, lots of motions.  You don’t have time to do this as CEO.  You’ll almost certainly be a poor SDR manager.

Even most VPs of Sales are poor SDR managers.

Read the full article: One Simple Trick to Make Your SDRs Perform Better

By Amanda Beaty · Friday, May 13, 2022 | Marketing

The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. Once you find what works best for your organization, you’ll be able to scale your profits efficiently and stay ahead of the competition with easy-to-implement bottom-line numbers.

Tracy Kraft, VP of Global Revenue Marketing at Demandbase, breaks down her strategy for building successful revenue marketing engines for large multinational companies and small startups.

Read the full article: Building a High-Performance Revenue Marketing Engine with Demandbase VP of Global Revenue Marketing Tracy Kraft (Pod 555 + Video)

By Jason Lemkin · Thursday, May 12, 2022 | Early

So much of classic SaaStr content is on getting that first VP of Sales hire right.  Getting it wrong so often sets you back a year, and burns half your cash.

But the reality is many of you will hire a Pretty Good First VP of Sales.  Just not a truly, truly great one.  And that can be fine either for a while, or if they grow into a great one, forever.

And then I see the same mistake again, and again, and again. 

Read the full article: The #1 Mistake I See Founders Make When They Hire Their First VP of Sales

By Amanda Beaty ·Thursday, May 12, 2022 | Product, SaaS Product Pricing

Offering its services as a freemium-based model, CircleCI recognizes driving trials as the cornerstone of a go-to-market strategy for any developer tool. 

Developers come to CircleCI to use their services for free but the user needs increase as they build for commercial purposes. That’s when a customer moves to a paid account to access more services and advanced features from the platform. Jim Rose, CEO of CircleCI, leverages his experience marketing to software developers to discuss the merits of moving from a subscription-based to a usage-based business model.

Read the full article: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose (Pod 554 + Video)

ENHANCE YOUR APPLICATION’S FEATURE SET WITH THIRD-PARTY API INTEGRATIONS.

By Amelia Ibarra

A third-party API integration gets you more than just additional functionality for your application. Accusoft’s trusted developers and support specialists can help you save time and get to market faster.

WIN WITH COMMUNITY-LED GROWTH

By Amelia Ibarra

Hear from marketing leaders at HR SaaS platform, Sova Assessment, about their community-led growth strategy and how they have embedded their community into every stage of the funnel.

© SaaStr 2022

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