CXL - Fast eat the slow
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Articulate yourself
Thursday, May 26, 2022
Your host today is Peep Laja, Founder at CXL Become the best-articulated version of yourself. Nikos Koulis is a world-famous jewelry designer. When he got started, he was like most others in his field
Play the long game = win
Thursday, May 19, 2022
Your host today is Peep Laja, Founder at CXL If you sell to B2B (5+ figure ACV). 1. Make a list of every company that should become a customer in the next 5 years. 2. Involve them in your media machine
Innovate or you're stuck
Thursday, May 5, 2022
Your host today is Peep Laja, Founder at CXL The stability of market positions is jaw-dropping. In established categories whoever is in the top 3 tends to stay there and whoever is #17 will also remain
You have 2 options
Thursday, April 28, 2022
Your host today is Peep Laja, Founder at CXL Assuming that you want significant growth for your business, broadly speaking you have 2 options to win the game: 1) win the brand preference war 2) build a
We're in 'beyond product' era
Thursday, April 21, 2022
Your host today is Peep Laja, Founder at CXL A winning strategy 10 years ago: build an objectively better product + some marketing. A winning strategy today: great product + win on things beyond the
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