Thomas from Ariyh - 🎓 When to use slow vs fast ads
🎓 When to use slow vs fast adsAd speed influences which type of message works best. Slow ads work best to communicate benefits and quality. Fast ads are best for features and prices.Want to know how many backlinks your site has? Which keywords bring in traffic? What SEO issues your pages have? It only takes 2 minutes to connect your website, for $0. (And it’s way better than Google Search Console. I’d know, I use it for Ariyh).
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🎓 Use cold colors in B2B, warm colors in B2C
Tuesday, May 31, 2022
B2B social media images attract more positive engagement when they use cold, dark colors because they signal competence. Warm colors trigger emotions so they work better in B2C.
🎓 Clever humor boosts your brand
Tuesday, May 24, 2022
Clever and witty humor increases feelings of brand warmth and competence, and makes people more likely to engage with you. Generic humor doesn't work.
🎓 When 1¢ sells more than free
Tuesday, May 17, 2022
Promotions that offer an extra upgrade (eg a bigger size, an additional product) sell more if people need to pay a small amount for the upgrade (eg 1¢), instead of getting it for free.
🎓 Paid subscriptions increase sales of your other products
Tuesday, May 10, 2022
A paid subscription that gives special benefits to members (eg Amazon Prime's free shipping) increased spending at a retailer by more than 3x. Two-thirds of the boost was psychologically-driven.
🎓 Cats and dogs increase sales
Tuesday, May 3, 2022
Dogs make people more attracted to products focused on gains (eg fun experiences, risky gambles, meeting new people). Cats increase sales of products that avoid losses (eg safety, health).
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