What do pants have to do with customer experience?

Hey there,

Have you ever had a really special customer experience? The kind that turns your day around, brightens your whole week, and makes you excited about a brand all over again?

Elizabeth Dixon, author of The Power of Customer Experience: 5 Elements To Make An Impact, has. This week on the podcast, she tells us how a pair of black pants led to an impactful encounter with a sales assistant called Linda – and unlocked a realization about the power of customer experience.

The takeaway? Great CX is the culmination of every detail, every touchpoint, that you have with a brand. As a result, every employee has the opportunity to create meaningful engagement. But not surprisingly, that also means that, as Elizabeth says, “the customer experience is quite simply the overflow of the employee experience.” Happy employees lead to happy customers – so by fostering the right culture, you can ensure more meaningful, impactful experiences for everyone.

Be a Linda,

Intercom is the world's first Customer Communications Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.

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