Inside Intercom - Why it’s time to commit to engagement

Hey there,

Remember the age of blanket mass media marketing? The kind that focused on quantity over quality, with no differentiation or individualization?

It’s no surprise that this kind of marketing is dying out. Let’s call it natural selection: with more evolved forms of tailored, personalized engagement becoming not only the norm but the expectation, the inefficient old ways just can’t compete anymore.

So what does the next wave of marketing look like? Recently, Intercom’s Chief Marketing Officer Anna Griffin shared our vision for the future. Speaking at AdWorld 2022, she outlined the urgent business need to commit to engagement-driven marketing. Spoiler alert: not only can it supercharge every part of the customer journey, but it also contributes to one of the most important metrics for any business.

Are you ready to make the commitment?

Congratulations on your engagement,

P.S. Do you want to help businesses all over the world create more meaningful engagements with their customers? Join us – we’re hiring.

Intercom is the world's first Customer Communications Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.

Intercom | 55 2nd St. | San Francisco, CA 94105

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