Inside Intercom - Time to ditch the funnel vision

Hey there,

Like most industries, marketing is evolving almost by the minute. But as marketing technology, roles, and audiences change, our terminology is stuck in the past. This week on the Inside Intercom podcast, Anna Griffin, Intercom’s CMO, chatted to Yamini Rangan, CEO of HubSpot, about the areas where legacy marketing terms might need a little refresh.

First on the list is the beloved marketing funnel. It lies at the center of most marketing campaigns, but has failed to account for sources like third-party review sites and word of mouth recommendations – and can often lead to a disconnected customer experience.

Enter the Flywheel – Yamini and her teams’ approach to the world of modern marketing. Tune in for Yamini’s take on customer engagement and how the Flywheel helps organizations gain momentum by delivering a remarkable customer experience.

Let's modernize our metaphors,

P.S. Want to be a part of a modern marketing team? We’re hiring – check out our open roles.

Intercom is the world's first Customer Communications Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.

Intercom | 55 2nd St. | San Francisco, CA 94105

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