Marketing Junto - Marketing Junto | The Economy

It's a scary time out there right now. Inflation is up, although nowhere like it was in the 1980s and 1990s. The tech industry is going through an adjustment period and layoffs are happening. What does this mean for marketers? It means doing more with less and being smart with where you're allocating your marketing dollars.

Some companies, the smart ones, see the value in marketing as it's own department separate but supportive of sales. These companies if they play their cards right will weather the storm that we're in and come out on top.

Supporting your marketing team is crucial to succeeding and growing mindshare with your client base. Cutting back on marketing activities might feel like the right thing to do right now, but it's the exact opposite.

What do you think? Hit reply and let me know!

Web Finds

• Meta Announces New Updates for Reels, Including Interactive Stickers, Sound Sync and Longer Clips
  Meta is all in on Reels on Instagram. Their copy of TikTok is extremely popular and addicting. These added features will make it even more so
• TikTok Launches its First Subscription Comedy Series, Opens Up ‘Playlists’ to More Users
  TikTok isn't going anywhere fast. The social media juggernaut is adding subscriptions and other great tools. This is going to get interesting.
• Twitter Adds New Feed Sorting Options to Communities
  I was pretty excited when Twitter Communities came out, but my love for the feature has since died down. Maybe the company's focus on Communities will help get more interest into the space.
• You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
  Amanda Natividad is at it again on the Sparktoro blog. She's advocating that marketers should branch out from Buyer Personas and into Multiple Audience Personas. It's a good read. I think she's spot on!
• Meta COO Sheryl Sandberg is stepping down after 14 years
  It will be interesting to see how Facebook adjusts to this change in leadership. They still have Zuck at the helm though.

• Meta Announces New Updates for Reels, Including Interactive Stickers, Sound Sync and Longer Clips
  Meta is all in on Reels on Instagram. Their copy of TikTok is extremely popular and addicting. These added features will make it even more so
• TikTok Launches its First Subscription Comedy Series, Opens Up ‘Playlists’ to More Users
  TikTok isn't going anywhere fast. The social media juggernaut is adding subscriptions and other great tools. This is going to get interesting.
• Twitter Adds New Feed Sorting Options to Communities
  I was pretty excited when Twitter Communities came out, but my love for the feature has since died down. Maybe the company's focus on Communities will help get more interest into the space.
• You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
  Amanda Natividad is at it again on the Sparktoro blog. She's advocating that marketers should branch out from Buyer Personas and into Multiple Audience Personas. It's a good read. I think she's spot on!
• Meta COO Sheryl Sandberg is stepping down after 14 years
  It will be interesting to see how Facebook adjusts to this change in leadership. They still have Zuck at the helm though.
• SEO tool Ahrefs invests $60M in building creator-friendly search engine, ‘Yep’
  This is going to be good. Ahrefs is a great SEO tool, so who better to design a search engine?

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Until next week! Stay cool and keep marketing!

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