Marketing Junto - Marketing Junto | The Economy

Marketing Junto | The Economy

It's a scary time out there right now. Inflation is up, although nowhere like it was in the 1980s and 1990s. The tech industry is going through an adjustment period and layoffs are happening. What does this mean for marketers? It means doing more with less and being smart with where you're allocating your marketing dollars.

Some companies, the smart ones, see the value in marketing as it's own department separate but supportive of sales. These companies if they play their cards right will weather the storm that we're in and come out on top.

Supporting your marketing team is crucial to succeeding and growing mindshare with your client base. Cutting back on marketing activities might feel like the right thing to do right now, but it's the exact opposite.

What do you think? Hit reply and let me know!

Web Finds

The Latest From Entrepreneur's Enigma and Digital Marketing Dive

Check Out All The Podcast At Our Podcasting Hub

Until next week! Stay cool and keep marketing!

Photo by Towfiqu barbhuiya on Unsplash

Older messages

Twitter... Need I Say More?

Wednesday, May 4, 2022

So he did it. Elon Musk has bought Twitter for about $44 billion. He's using excuse of free speech for buying it. There is now a mass exodus to the fediverse and to services like Mastodon of former

In Person vs. Virtual vs. Hybrid Events

Wednesday, April 27, 2022

As the pandemic morphs into an endemic and a nuisance above all else, events are starting to go back in-person. Does this mean the end of the virtual event? Heck no! I see virtual events staying for

If You're In An Industry You Should Participate In It As Well

Wednesday, April 20, 2022

Evo Terra, the hall of fame podcaster, in one of his latest Podcast Pontification episodes, has called out to those working in podcast related businesses they should have a podcast of their own if they

The Business Of News Is Changing. Enter Personal Branding.

Wednesday, April 6, 2022

The business of news is changing with every advance on the Web. Younger journalists are not flooding the newsroom like they used to. Many are striking out on their own and using digital marketing

Making Newsletters Into A Platform... A Good Thing?

Wednesday, March 30, 2022

I've been intrigued with the online newsletter for sometime now. When I went to the University of Delaware where I joined their journalism program and then was a professional journalist for six

June 29 - Bed Bath & Beyond CEO out | Layoffs at StockX

Wednesday, June 29, 2022

Bed Bath & Beyond CEO out as sales fall 25% in Q1; FTC sues Walmart on claims it failed to protect money transfer customers from fraudsters; StockX lays off 8% of its workforce; Pinterest names

June 29 - Old Spice, Arby's mask 'meat sweats' | Amazon Studios, Prime Video CMO bows out

Wednesday, June 29, 2022

CMO of Amazon Prime Video, Studios exits at transitional moment for streaming; Reddit ramps up advertising with first US TV campaign; Program cutting carbon emissions from ads goes global with agency

Kobe Bryant and writing 30+ tweets in 1h

Wednesday, June 29, 2022

View in browser Hey everyone! Today I managed to mix up two topics I really like: basketball and content creation. This should be a good one. Let's dive in! Time to read: 3 min 32 seconds Essay: 🏀

Happening tomorrow: Bari's TikTok Bootcamp

Wednesday, June 29, 2022

Don't forget to register for tomorrow's TikTok webinar ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Shopify Dispatch Issue #353 - Shopify Editions Summer 2022, Multiple discounts

Wednesday, June 29, 2022

Shopify Dispatch Issue #353 - June 29th, 2022 Shopify Editions Summer 2022 Shopify's rolled up their past few months of releases along with some new ones into a magazine-style page called Editions

Is Tether the next stablecoin to fall?

Wednesday, June 29, 2022

and the Central African Republic goes big on Crypto June 29, 2022 | Read Online Is Tether the next stablecoin to fall? and the Central African Republic goes big on Crypto Facebook Logo Twitter Logo

Is Play to Earn Gaming a Ponzi Scheme?

Wednesday, June 29, 2022

Is play to earn gaming a ponzi scheme? In this post, I dive into what play to earn is, case studies on Axie Infinity and STEPN, and how web3 gaming might become sustainable. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Long-form content in tweets…

Wednesday, June 29, 2022

📰 Wednesday is News You Can Use day, Reader! Here are some things you should know about. This newsletter is brought to you by the Crypto Business Conference. In this edition: Twitter Notes Testing Is

Marketing Junto | Like In Most Things You Get The Quality You Pay For

Wednesday, June 29, 2022

Marketing Junto | Like With Most Things, In Digital Marketing You Get What You Pay For For the life of me I will never understand people who go for the cheapest option for their digital marketing and

How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia's CEO

Wednesday, June 29, 2022

Learn Wistia CEO's top tips for creating an effective video marketing strategy for 2022 and beyond, based on new HubSpot 2022 data. HubSpot Marketing Blog June 29, 2022 How Video Can Humanize Your