If You're In An Industry You Should Participate In It As Well

By Seth Goldstein – 20 Apr 2022 – View online →

Evo Terra, the hall of fame podcaster, in one of his latest Podcast Pontification episodes, has called out to those working in podcast related businesses they should have a podcast of their own if they are selling into the community.

I agree whole-heartedly with him, but I want to take in one step further, beyond just podcasting. If you're in any industry selling x, y, and z gizmo to that community, you should actively participate within community. You'll sell better, because, like the Hair Club for Men president, you'll not only be a provider, but a customer.

This goes for all types of marketing. Account Based Marketing (ABM) to Search Engine Optimization, practitioners want to see their vendors active in the space. Through participating in conferences, as attendees, to twitter chats and online communities.

If people see you're invested in the community you serve, they will stand with you and patronize your product.

What do you think? Hit that reply button and share your thoughts.

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Web Finds Of The Week

TikTok is testing a private dislike button for comments – TechCrunch

TikTok announced today that it has started testing a way for users to identify comments that they think are irrelevant or inappropriate. Following the announcement, the company confirmed to TechCrunch that users who are part of the test will be able to flag these sorts of comments via a private dis…

TechCrunch•Aisha Malik

This is a clever way to get feedback about the community and users without having to worry about the negative ramifications that go along with public dislike/down vote buttons.

After Philly’s best-ever year, how did Q1 VC deals shake out? More deals, with smaller amounts - Technical.ly

Philly’s metro region saw more than $1.2 billion over 122 deals in Q1 of 2022, about half of the deal amount from Q4 2021.

Technical.ly•Paige Gross

It's neat to see Philly get the recognition it deserves as a place to raise money and create a startup that can grow into something big.

WhatsApp to launch structured group chats with admin controls – TechCrunch

Meta introduced plans for an update to its WhatsApp messaging app that will allow users to participate in larger discussion groups, called Communities.

TechCrunch•Sarah Perez

Groups (aka. communities) are probably the only good thing about Facebook-proper. Now it's sister-app, WhatsApp, is getting a similar feature called Communities. This could get interesting. It might make it that much more sticky for those of us, me included, who haven't spent much time on the app, except for talking to friends, family, and colleagues abroad and even domestically.

Reddit adds comment searching to help improve search results

New features include related and trending search results.

The Verge•Jasmine Hicks

I personally love Reddit. Anything to make the site more usable I'm all for. What do you think?

So, You’re a Social Media Influencer. What Did That Get You? - Livingston Campaigns

So you’re a social media influencer... What did that get you? A valid question for any business-minded individual, and the topic of my most recent article. It comes down to goals, folks!

Livingston Campaigns•Geoff Livingston

A great post from Geoff Livingston about what value social media influencers get and if it's really worth it.

Music Is Just as Powerful at Improving Mental Health as Exercise, Review Suggests

The next time you’re not able to get out to the gym, maybe spin some records instead: new research suggests the positive impact on mental health from singing, playing, or listening to music is around the same impact experienced with exercise or weigh

ScienceAlert•David Nield

This isn't exactly marketing related, but mental health is important across the board. Music seems to improve mental health as much as exercise. I can see this. The right music can definitely change your mood, which can be good for your mental health.

Meta leans into monetizing Horizon Worlds VR platform

The social media giant will reportedly take a 47.5% cut of virtual assets sold by creators on Horizon Worlds, which is a bet on the potential of the metaverse.

Marketing Dive•Sara Karlovitch

The Metaverse is here to stay. And now Meta (formerly Facebook), is looking to monetize it's version by taking a cut of what creators sell in Horizon Worlds, Meta's metaverse. Am I surprised by this profit sharing agreement? Not one bit.

Guest Insights

Jonathan Gaby is a fellow podcaster on the Marketing Podcast Network. This is his take on how to go about marketing the right way.

Marketing Doesn't Have To Be Complex

Marketing doesn’t have to be complex. In fact, it should be relatively simple. Though marketing does take time to see results like sales, audience growth, and more. One thing to help simplify marketing is the critical aspect of goal setting. One such popular way to set great goals is to use the S.M.A.R.T. framework.

As marketers we know that S.M.A.R.T. stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. We set goals every day, week, month, quarter, and year. If we don’t set good goals at the beginning, it’s just like old Zig Ziglar said that “if you aim at nothing, you’ll hit it every time." As marketers we need to set goals like this for ourselves and help our clients do the same.

An example of this could be: “Increase email address sign ups 30% in the month of May” This goal, as stated, is better than a business or client saying, “I want to build a better email list.” The good goal is specific, measurable, achievable, relevant, and Time-bound. The most common dimensions we miss could be the deadlines, and relevancy of our goals. If you want to take your goal to the next level, add two more dimensions: Exciting and Risky! These dimensions have a galvanizing effect on your company with excitement and pushes you to achieve more because of the element of risk. So, take your S.M.A.R.T. goals and make them S.M.A.R.T.E.R!

Developing good goals at the beginning will give you increased confidence and you’ll even begin to think about ways that you can start achieving them. In the example above you’re probably already thinking of new content, adding sign up forms to social media, and creating new opt-in magnets to capture new email addresses for your business!

Jonathan Gaby is a freelance digital marketing strategist who’s work spans politics, retail, hospitality, and professional services. Based outside of Cincinnati, OH he is the Master Distiller of the Marketing Distilled podcast. You can find him online at jonathangaby.com, and @JonathanDGaby anywhere on social media.

Podcast Of Note

You might know Guy Kawasaki as an author, Apple Evangelist, Venture Capitalist, but he's also an accomplished podcaster. His podcast Remarkable People has had some big names on the show including Gary Vee (most recently) and Jane Goodall, to name just two. Check it out!