CXL - Do you even resonate?

Your host today is Peep Laja, Founder at CXL

The messaging clicks, things scale.

Before you pour all that money into paid traffic and what not, fix the fundamentals.

Customer conversion is way easier when the messaging resonates.

How to measure resonance? Break it down to these 5 components:

1. Clarity. Do they get it?
2. Relevance. Is this aligned with their priorities and challenges?
3. Value. Do they want it?
4. Differentiation. Why you?
5. Emotion/brand perception. Does it come across the way you want?

You can measure all of them on a 5-point scale.

Connect with Peep on LinkedIn.

Your weekly dose of marketing updates

1. Ecommerce Marketing Minidegree

Ecommerce is the proving ground for marketers. If you can make it in ecommerce marketing, you can make it anywhere.

Owning revenue and acquisition is the ultimate test for any marketer, and that is what ecommerce marketers have been doing long before it was cool. 

For the past 6 months, we've been working on our new Ecommerce Marketing Minidegree that will help you excel at this.
 
This training is the most complete ecommerce marketing program you'll find.
 
It has 4 tracks that cover everything you need to know to win in this oversaturated market that will reach $6.17 trillion in 2023:

• Strategy
• Customer acquisition
• Retention
• Measurement

Today, we are launching the first, customer acquisition track, with 8 courses taught by the top 1% ecommerce marketers:

• Facebook Ads by Susan Wenograd
• Google Ads by Susan Wenograd
• TikTok Ads by Will Perry
• Facebook Ads Creative by Andrew Faris
• Google Shopping by Andrew Lolk
• Selling on Amazon by Mina Elias
• Content Marketing for Ecommerce by Alex Birkett
• Email and SMS Marketing by Kasey Luck

The remaining 3 tracks (strategy, retention & measurement) will be added to this training in the next 2 months, just in time for you to go through the customer acquisition track first.
  
You can access the Ecommerce Marketing Minidegree with an All-Access CXL subscription.

Get your 7-day trial for $1 here.

2. Playbook community

Improving the effectiveness of your website is a priority, but takes both art and science to master it. 

You need to understand your users journey and identify issues that affect negatively your website user. Small tweaks or bug fixes are not it.

Speero’s ResearchXL is a comprehensive research framework that is designed to help you do just these things. From using data to provide a big-picture model to creating a data-driven roadmap for website optimization.

Check out the ResearchXL framework playbook.

3. What does a demand generation manager do? (and how to become one)

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep.

Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events.

This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you.

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline.

Read the entire article here.

4. CXL job board

Some great new job offers on CXL’s Job Board this week. There’s more here.

If you want top brands to reach out to you, sign up for CXL Talent Pool. It's free. 

And if you're a company looking to directly access the best marketing talent and skip all the spammy applicants, apply here.

5. How to win with Peep Laja

Dave Gerhardt is the person you want to hear talking when it comes to B2B marketing and using founder's brand to gain competitive advantage.

He's the former Chief Brand Officer at Drift and founder of Exit Five (ex DGMG) B2B marketing community.

He can tell you all about how having a visible founder can differentiate your company from the competition.

Listen to him spill his beans on Spotify, Apple Podcast, or your favorite podcast platform. 

6. Are sticky CTAs really that sticky?

That’s the newest question answered on Speero's “It Depends” show featuring experimentation experts Paul Randall and Shiva Manjunath talking about conditional CRO tips and tricks. This episode breaks down the sticky CTA question in 4 parts.

Read more or watch the episode here.

First time here? You can get these weekly by subscribing here.

Ognjen Bošković
Growth Lead at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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