CXL - Best proving ground for a marketer?

In ecommerce, marketing is your last real competitive advantage.

Your product, fulfillment and customer support are table stakes. It’s the minimum your customer expects, and not a way to build a real competitive moat.

The biggest ecommerce brands are growing not just because they ship on time, but because they understand the strategy it takes to win in such a saturated market.

The winners understand they need to invest in their brand, position to serve the underserved market segments, acquire customers for a lower cost than competitors and retain them longer.

For the past 6 months, we've been working on our new Ecommerce Marketing Minidegree that will teach you all that and more.

This training is the most complete ecommerce marketing program you'll find.

It has 4 tracks that cover everything you need to know to win in this oversaturated market that will reach $6.17 trillion in 2023:

• Strategy
• Customer acquisition
• Retention
• Measurement

Today, we are launching the first, customer acquisition track, with 8 courses taught by the top 1% ecommerce marketers:

• Facebook Ads by Susan Wenograd
• Google Ads by Susan Wenograd
• TikTok Ads by Will Perry
• Facebook Ads Creative by Andrew Faris
• Google Shopping by Andrew Lolk
• Selling on Amazon by Mina Elias
• Content Marketing for Ecommerce by Alex Birkett
• Email and SMS Marketing by Kasey Luck

The remaining 3 tracks (strategy, retention & measurement) will be added to this training in the next 2 months, just in time for you to go through the customer acquisition track first.

This is an advanced training, but designed to suit both ecommerce veterans and those only about to get into it. 

You can access the Ecommerce Marketing Minidegree with an All-Access CXL subscription.

With it, you get much more than just this training:

• Access 90+ marketing courses and 11 Minidegrees
• Immediately apply learnings with 2,500 playbooks
• Network and get peer support in our exclusive community
• Get certified and hired with our help

Get your 7-day trial for $1 here.

PS. Annual and team plans are HEAVILY discounted.

Ognjen Bošković
Growth Lead at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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