CXL - Best proving ground for a marketer?

Older messages

Do you even resonate?

Friday, June 17, 2022

Your host today is Peep Laja, Founder at CXL The messaging clicks, things scale. Before you pour all that money into paid traffic and what not, fix the fundamentals. Customer conversion is way easier

Who owns site conversions?

Thursday, June 9, 2022

Your host today is Peep Laja, Founder at CXL It might be a heretic idea to some, but... I think product marketing should own the website AND thus the website conversion rate. They own the product story

Fast eat the slow

Thursday, June 2, 2022

Your host today is Peep Laja, Founder at CXL Speed is an under-rated competitive advantage. Fast eat the slow. 5 key things to do to speed up. 1) Reduce waste, validate quickly At Wynter we're

Articulate yourself

Thursday, May 26, 2022

Your host today is Peep Laja, Founder at CXL Become the best-articulated version of yourself. Nikos Koulis is a world-famous jewelry designer. When he got started, he was like most others in his field

Play the long game = win

Thursday, May 19, 2022

Your host today is Peep Laja, Founder at CXL If you sell to B2B (5+ figure ACV). 1. Make a list of every company that should become a customer in the next 5 years. 2. Involve them in your media machine

How to break down goals into a plan that works

Saturday, June 25, 2022

A handy refresher on a classic goal-setting framework ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[Electric Speed] Bias for survival

Saturday, June 25, 2022

Digital tools and resources for creative people ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How far is too far?

Saturday, June 25, 2022

Find out Google Sheets' limits in this 1 minute video. You might know about the maximum cell limit. But do you know how many cells a sheet must have at minimum? It's an existential quandary!

Friday Finds (Austin, Basketball, Disney, Art History)

Friday, June 24, 2022

Read in your browser here. Hi friends, Greetings from Austin! Speaking of the city, I just published an essay about what it's like to live here. ​ It's one of the most polarizing things I'

🎙️ Find That Pod # 168

Friday, June 24, 2022

6 Great New Podcasts ADVERTISEMENT 6 Great New Podcasts Welcome to the 168th edition of Find That Pod. Welcome, as always new subscribers! As a Canadian, it's always dangerous to engage in a

The SEO copycat strikes again

Friday, June 24, 2022

The other day I was scrolling though my Twitter feed and came across something absurd. Someone was complaining about another website copying their content. But instead of just copying the words

Now I Know: A Happy Belated Now I Know Anniversary

Friday, June 24, 2022

It's the Now I Know Weekender! View this email in your browser · Missed an issue? Click here! If you're new to Now I Know, you'll notice that today's format is different than the rest

Influence Weekly #238 - TikTok Grabs More Ad Dollars

Friday, June 24, 2022

Wendy's Elevation to Influencer Status Influence Weekly #238 June 24th, 2022 Executive Summary TikTok Grabs More Ad Dollars Instagram Ditching Affiliate Marketing Bonus YouTube Shorts, Has Over 1.5

🎤 S.T.U.P.I.D. Email (Friday June 24th, 2022)

Friday, June 24, 2022

The STUPID Email (Swipe, Thought, Uplifting, Picture, Interesting, Drawing) This is a fun email for Friday June 24th, 2022. Hope you like it :) ​ 🎤 Listen to this email here: ​ ​ Swipe: In the

Price Tags

Friday, June 24, 2022

Perplexed by pricing? Consider these six options for your online courses ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌