Thomas from Ariyh - 🎓 Ask “How many?” not “Want one”?

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🎓 How email coupons drive sales

Tuesday, June 14, 2022

In a series of 70 experiments, 90% of the sales increase was because email coupons worked as effective ads and people bought other products, not because they used the special discount. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 When to use slow vs fast ads

Tuesday, June 7, 2022

Ad speed influences which type of message works best. Slow ads work best to communicate benefits and quality. Fast ads are best for features and prices. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Use cold colors in B2B, warm colors in B2C

Tuesday, May 31, 2022

B2B social media images attract more positive engagement when they use cold, dark colors because they signal competence. Warm colors trigger emotions so they work better in B2C. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Clever humor boosts your brand

Tuesday, May 24, 2022

Clever and witty humor increases feelings of brand warmth and competence, and makes people more likely to engage with you. Generic humor doesn't work. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 When 1¢ sells more than free

Tuesday, May 17, 2022

Promotions that offer an extra upgrade (eg a bigger size, an additional product) sell more if people need to pay a small amount for the upgrade (eg 1¢), instead of getting it for free. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Wading into a row

Saturday, July 2, 2022

Few companies in the US are offering women support because they are woke ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

+124% to CTR with these easy things (study)

Saturday, July 2, 2022

Today's hack +124% to CTR with these easy things (study) Push notifications are super powerful. Buttery - an online alcohol delivery app, managed to make notifications +124% more powerful by adding

ahhhhhhhhhhhh

Saturday, July 2, 2022

I have no idea what got into me last night. Maybe it was the weather, maybe it was the la croix I chugged... but I got into a groove and wrote a huge blog post at 1am. It might be the best thing I'

Where did Micronesians migrate from?

Friday, July 1, 2022

Weekender #29 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Folyo PRO offer closes at midnight

Friday, July 1, 2022

Quick heads up – time is running out to sign up for my Folyo PRO lead program for agencies at 10% off. In the past we've limited registrations to twice per year and reserve to shut down entrance to

Did you miss this? (IMPORTANT)

Friday, July 1, 2022

Discover a very unique method of targeting passion-fuelled groups of MILLIONS of people We had a really great call yesterday where our guests revealed the simple formula they've used to build a

I will give you $1000 for 5 minutes of your time (no joke)

Friday, July 1, 2022

Hi Reader, ​ Here's the deal: I'm giving away 2x $1000 and yes, you can literally earn that with just 5 minutes of your time. What do you need to do? Create a video on TikTok, Snapchat, Rheels

Final Call To Join The 28 Day Challenge⏰

Friday, July 1, 2022

You're one thread away from closing a client ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

How To Grow Your Audience Online

Friday, July 1, 2022

5 steps to help you out in your pursuits ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

July 1 - Kohl's rejects a sale | Amazon scales back warehouse plans

Friday, July 1, 2022

Kohl's slams the door on takeover after Franchise Group lowers bid; Enjoy Technology says it has a prospective buyer that would keep it alive; Virtual world shopping is not the metaverse: report;