CXL - What are you trading off?

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Best proving ground for a marketer?

Friday, June 17, 2022

In ecommerce, marketing is your last real competitive advantage. Your product, fulfillment and customer support are table stakes. It's the minimum your customer expects, and not a way to build a

Do you even resonate?

Friday, June 17, 2022

Your host today is Peep Laja, Founder at CXL The messaging clicks, things scale. Before you pour all that money into paid traffic and what not, fix the fundamentals. Customer conversion is way easier

Who owns site conversions?

Thursday, June 9, 2022

Your host today is Peep Laja, Founder at CXL It might be a heretic idea to some, but... I think product marketing should own the website AND thus the website conversion rate. They own the product story

Fast eat the slow

Thursday, June 2, 2022

Your host today is Peep Laja, Founder at CXL Speed is an under-rated competitive advantage. Fast eat the slow. 5 key things to do to speed up. 1) Reduce waste, validate quickly At Wynter we're

Articulate yourself

Thursday, May 26, 2022

Your host today is Peep Laja, Founder at CXL Become the best-articulated version of yourself. Nikos Koulis is a world-famous jewelry designer. When he got started, he was like most others in his field

Monday Musings (Purpose, Ownership, Architecture)

Monday, May 9, 2022

Read in your browser here. Hi friends, Greetings from Holland! I'm here to rest and visit family for a few weeks before a crazy work sprint this summer. Let's begin with some Write of Passage

Your Tuesday Briefing: Elon Musk buys Twitter

Monday, April 25, 2022

Plus a lockdown looms over Beijing and the US flexes in Ukraine. View in browser|nytimes.com Continue reading the main story Morning Briefing, Asia Pacific Edition April 26, 2022 Author Headshot By

Can Nail Techs Win Better Working Conditions? | The Housewife Role-Playing With Her Husband | Last-Minute Mother's Day Ideas

Monday, April 25, 2022

What's new today on the Cut — covering style, self, culture, and power, plus interviews, profiles, columns, and commentary from our editors. Brand Logo MONDAY, APRIL 25 power Can Nail Techs Win

About those unemployment benefits

Wednesday, September 15, 2021

INC. THIS MORNING About those unemployment benefits Note: Kevin J. Ryan, staff writer at Inc., is stepping in for Sophie while she is away from the computer today. Good morning, Many business owners

New Exploding Topics Pro

Wednesday, September 15, 2021

Hey, Today's the day! We're super excited to officially announce the new and improved Exploding Topics Pro. You can learn all about it right here. We first launched Exploding Topics Pro a year