For the life of me I will never understand people who go for the cheapest option for their digital marketing and are shocked when it sucks and doesn't work out. Honestly, you get what you pay for. That mantra (of sorts) applies to everything and especially in digital marketing.

Now, I'm not saying you have to necessarily "break the bank" to get quality, but paying the bare minimum isn't going to get you the results you want. If it does, either you have low standards or it was just luck.

What do you think? Hit reply and let me know your thoughts?

Web Finds

• LinkedIn Launches Initial Rollout of its New ‘Funny’ Reaction
  You can't always be buttoned up and serious while networking. In the past a lot of metrics have been lost to the thumbs up when things were funny. Now we can laugh on the platform. This is a good thing. 😏
• Meta Adds More Reels Creation Options in Instagram and Facebook
  Meta has really doubled down on Reels (which it stole from Tiktok), and these added features look really cool. What people do with Reels is really amazing. I'm still learning the nuances. What's also cool is that you can make Reels on your computer using Creator Studio.
• Ted Sarandos Explains Why Netflix Will Add New Ad-Supported Tier to Streaming Service
  Many think ads are annoying. I tend to agree, but with the option for ad supported (thus cheaper) options in streaming services, there are opportunities for marketers. I recently went to the Digital Summit in Philadelphia and learned a lot about the ad market on streaming. It's a whole new world, and something companies should be looking into, both big and small.
• Bacardi unveils line of wearable QR codes to promote up-and-coming artists
  A cool use of QR codes. Anyone who says QR codes are dead is missing the point. These barcode-like symbols can be very handy in a number of marketing situations. This is just a new one.
• Metaverse madness: What brands are doing to cut through the noise
  There is a loud buzz all around the Metaverse right now. Brands are jump in to this literal new world pretty much blind. This is a great article which tries to help brands cut through the noise.
• Podcast: How To Overcome Imposter Syndrome
  Jackie Hermes has a great podcast called The Art of Entrepreneurship. I listen to most of the 3/week episodes. This one struck a chord, because I think we all suffer from Imposter Syndrome at some point at some level. It's worth a listen
• Instagram Adds New Age Verification Features to Better Detect and Protect Younger Users
  Instagram, a Meta property, is finally doing something to keep the younger set of it's users safe. Now if someone who is under 18 changes their birthdate to 18+ they will have to prove it in a number of different ways. Seems simple, but let's hope it's effective.
• Facebook agrees to revamp adtech over discrimination charges
  This is a step in the right direction. Will it actually happen? We'll have to wait and see.
• Why SEO must start with strategy, planning
  Kind of obvious but needs to be said. If you don't do things in the right order you're going to waste money. Especially in SEO and PPC.
• GoDaddy Responds to Mullenweg’s Accusations: “We All Have the Same Goal”
  I definitely have an opinion on this, but it's not really relevant to this newsletter. Honest this post is more to show the drama in the WordPress ecosystem. And how heated it can get. I'm definitely not a fan of GoDaddy. Honestly, I think they generally suck, but Matt Mullenweg has his own pitfalls to, though I generally like the guy. (more on this story)
• Misogyny in WordPress is Real
  It happens in lots of communities, but this one hits home, because WP is one of my favorite communities to be a part of. Michell Frechette's article is spot on. We all need to do better. And there is an old adage that states: "If you don't have anything nice to say, don't say it." Words to live by, if you ask me.
• Twitter officially rolls out its long-form content ‘Notes’ feature
  Will this become the next big thing for Twitter and even blogging? Who really knows. I do know one thing. You don't own your stuff on social media. It's rented-media. Take heed.

Podcast Find Of The Week

This is a new podcast put out by a fellow Pavilion Member, Michelle Tandler. Her goal is to educate sales reps and marketers how to sell and market better. It's run through Substack and is a premium podcast, but for $20/mo, then content is top notch.

The Latest From Entrepreneur's Enigma and Digital Marketing Dive

That's it for this week. I hope everyone is staying healthy. Hit reply with comments, questions, or feedback!

Photo by Pablo Zuchero on Unsplash