Marketing Junto | Alternatives To Big Tech

The saga of Twitter keeps getting more and more interesting with the potential acquisition of the social media site by tech titan Elon Musk on the rocks and on hold. This proves that Twitter should be open sourced/federated and should become a backbone instead of a standalone service. So many journalists, pundits, marketers, and people in general rely on the network not just for pity remarks and jokes, but for real information and dissemination.

I recently said I was moving most of my "Tweeting" to Mastodon (it's called tooting over there), but the utility of Twitter is still so strong that I keep going back and poking around.

What will happen to the social network? Only time will tell. And we'll all be watching with bated breath.

What do you think? Hit that reply button and let me know.

Web Finds Of The Week

• Why we care about mobile marketing: A guide for marketers
  An excellent guide to using mobile for marketing to your customer base.
• WordPress Community Attributes Declining Market Share to Performance Issues, Increased Complexity, and the Lagging Full-Site Editing Project
  I love WordPress. It's the content management system that I go to for all my projects. There is a great community around it. But with a slight dip in market share the community is starting to panic. The fact is that it's plateauing and still is the dominant CMS on the Web. Yes, there has been some blunders (ie. Full site editing) and some advances from competition (Wix, WebFlow, Squarespace). But all in all WordPress is still a great option for your Website.
• Link building: the least favorite part of SEO
  Link building is necessary for achieving gains in search, but it is probably the least favorable task in the SEO tool box. What do you think?
• How To Work SEO Into Your Digital Marketing Strategy
  Seer Interactive is a big dog in the digital marketing and SEO space. This is a great primer on how to work SEO into your client's digital marketing to make it even more powerful than before.
• A Complete Guide to SMS Short Codes
  An interesting guide about SMS short codes. Those short numbers you text to go opt-in to deals or get updates from brands? I've always wondered about these. This is a great piece all about them.
• SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam
  This is a much bigger number than made Elon Musk put his acquisition of Twitter on hold for. Oh the intrigue.
• LinkedIn’s ‘Funny’ Reaction Looks to be Getting Closer to Release
  Having a funny reaction to give to posts make sense. It always amazes me the testing that goes into even the smallest details.

Podcast Of Note

Full disclosure not only is Shawn an excellent SEO practitioner, he's a very good friend of mine. His show SEO Last Week, is a weekly podcast that talks about all the SEO news that happened in the prior week. So what makes this different from all the others? Besides Shawn's knowledge, his whit and humor makes this a must listen. Check it out over at the Marketing Podcast Network.

The Latest From Entrepreneur's Enigma

On a personal note, this past week we welcomed a new addition to our family. Olive is a 5 month old labradoodle that we rescued. She's amazing! Olive has very quickly become part of the family. Welcome Olive.

What do you think of this issue? Don't be shy. Hit reply and let me know!

Until next week (or sooner if something pops up 😄)