How to get started with website optimization

 
 
Your company’s website is often the first interaction a prospect has with your brand. Website optimization ensures that your website is performing at its peak and is user-friendly.

But what does that actually mean? What does website optimization entail? And how hard is it, really?

Today Laurel, our Director of Digital Strategy, is going to dive into:
  • What website optimization is
  • Why it’s important, and its benefits
  • The goals of a website optimization program
  • Website optimization strategy
  • Website optimization tools
  • How to get started with your own website optimization program
In reality, it’s about making educated guesses about what will improve the website, and then testing to see what actually worked.

Show me how to optimize my website →
 
 
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👉  6/21 - Wine & Webinar: Live Conversion and Copywriting Critiques

Hope to see you there!
 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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The most obvious content strategy that no one uses

Thursday, June 2, 2022

Content marketing is a test of generosity. The company or person who gives away the most helpful, useful information wins. We've said that 100 times in articles and presentations. And it's true

13 marketing visuals and the metrics they impact

Thursday, May 19, 2022

(with a video 🎥) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

This is what a 15 year old content strategy looks like

Thursday, May 5, 2022

Orbit's content marketing strategy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why do people follow and share on social media?

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What goes on in the mind of the social media user? I've often wondered. I look at a social account and think about the psychology behind the actions we're all hoping for, as marketers. Why do

[New Research] Why do people follow and share?

Thursday, April 21, 2022

What goes on in the mind of the social media user? I've often wondered. I look at a social account and think about the psychology behind the actions we're all hoping for, as marketers. Why do

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