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The most obvious content strategy that no one uses

 
 
Content marketing is a test of generosity. The company or person who gives away the most helpful, useful information wins.

We’ve said that 100 times in articles and presentations. And it’s true. Educational content is the foundation of most content marketing programs. How-to articles are the basis for most blogs.

It’s not the only content strategy. Some publish news and trends. But most content strategies, 76% according to our annual blogger survey, publish how-to articles.

And most of this content is published on blogs and on a schedule. This creates two problems.
  1. Blogs are reverse-chronological piles of articles.
  2. Marketing calendars push us to prioritize output over organization.

So what’s the alternative? Curriculum development.
You are a teacher. Your content is the curriculum.

  • The blogger thinks of the reader. What do they want?
  • The teacher thinks of their learner. What do they need?

Here are 10 ways to shift your content strategy to a more organized body of work →
 
 
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Thursday, May 19, 2022

(with a video 🎥) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

This is what a 15 year old content strategy looks like

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