This is what a 15 year old content strategy looks like
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Why do people follow and share on social media?
Tuesday, April 26, 2022
What goes on in the mind of the social media user? I've often wondered. I look at a social account and think about the psychology behind the actions we're all hoping for, as marketers. Why do
[New Research] Why do people follow and share?
Thursday, April 21, 2022
What goes on in the mind of the social media user? I've often wondered. I look at a social account and think about the psychology behind the actions we're all hoping for, as marketers. Why do
The content performance matrix
Thursday, April 7, 2022
It's a simple diagram, but very helpful. This little matrix (and the guide below) will answer some of the most important questions in content marketing: What should I do next with these older
How do videos and images affect your rankings?
Thursday, March 24, 2022
9 ways to keep your visitors engaged
Side-by-side screenshots of Google’s changes over the years
Thursday, March 10, 2022
Three years ago, I started collecting screenshots of Google search results pages. I already had a bunch that I'd used for articles and presentations. Here I've put them together, so you can see
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