GrowthHackingIdea - +333% in revenue year-over-year (study)

Today's hack
+333% in revenue year-over-year (study)

An eye care company had a 0% chance to attract any organic traffic from Google, as their keywords were extremely competitive...

But:
1. They increased the position on 429 keywords
2. Got a +52.8% year-over-year increase in organic search
3. Saw growth of +333% in revenue year-over-year

How is it possible?

They focused only on local search:
1. Created their page on Google Maps: added photos, a video, description, keywords, address, contact numbers and homepage URL.
2. Added the office's street address, city name, phone number to the header and the footer.

Boom!
As a result: they captured top positions in local search and boosted their revenue by +333% (every year).

Source: www.marketingsherpa.com


Cheers,
Charlie Patel ;)

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