GrowthHackingIdea - +333% in revenue year-over-year (study)
An eye care company had a 0% chance to attract any organic traffic from Google, as their keywords were extremely competitive...
But:
1. They increased the position on 429 keywords
2. Got a +52.8% year-over-year increase in organic search
3. Saw growth of +333% in revenue year-over-year
How is it possible?
They focused only on local search:
1. Created their page on Google Maps: added photos, a video, description, keywords, address, contact numbers and homepage URL.
2. Added the office's street address, city name, phone number to the header and the footer.
Boom!
As a result: they captured top positions in local search and boosted their revenue by +333% (every year).
Source: www.marketingsherpa.com
Cheers,Charlie Patel ;)
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