The Latest from SaaStr: The State of SaaS Marketing in 2022 From The CMOs of Salesforce, Box and Attentive

THE LATEST FROM SAASTR

By Amanda Beaty  · Friday, July 22, 2022 | Marketing

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges.  SaaS continues to grow at record levels, but marketers are now being asked to do more with their budgets than before. 

At Mutiny’s The Second Lever digital conference, SaaStr Founder Jason Lemkin hosted a star-studded CMO panel featuring Salesforce President & CMO Sarah Franklin, Box CMO Chris Koehler, and Attentive CMO (and ex-Twilio CMO) Sara Varni. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future.

CLOUD THOUGHTS FROM SAASTR

By Jason Lemkin · Friday, July 22, 2022 

It is better for a very long time to let the customer buy how they are most comfortable buying. This removes friction from the sales process, leading to higher and faster close rates. You take friction out of sales, you close more. Especially at lower price points, which by definition are where the monthly vs. annual trade-off exists.

It's almost here - SaaStr Annual 2022.

We're taking over the Bay Area Sept 13-15 for the world's largest SaaS and Cloud community gathering. 

With 3 days of tactical content, workshops, networking, and limitless opportunities to connect with CEOs, Founders, VCs and Revenue Leaders - this will be the biggest, most networking focused SaaStr Annual yet. 

SALES

By Jason Lemkin · Friday, July 22, 2022 | Blog Posts

So there’s a new competitor out there, that we haven’t seen in a long time

• No, it’s not That Other Vendor that you directly compete with.
• No, it’s not that Huge Vendor that claims to do everything.
• No, it’s not that scrappy new player that just raised a round.

DEAR SAASTR

By Jason Lemkin · Friday, July 22, 2022 | Early, Product

This is a tough one.

Wait too long, you run out of time and money in many cases.

Launch too quickly, you burn your earliest and often most passionate users and fans.

SAASTR ANNUAL NEWS

By Amanda Beaty · Thursday, July 21, 2022 | Blog Posts

We've opened session registration for SaaStr Annual 2022, and with 52 days left, we could still see some changes, but as of today, these are the most popular sessions according to pre-registration numbers.

FUNDRAISING

By Jason Lemkin · Thursday, July 21, 2022 | Exit Strategy, Fundraising

At this point, any founder in SaaS should know the public markets have fallen 50% or so from the peaks of 2021.  It’s profoundly frustrating as SaaS revenue growth hasn’t fallen.  The best in SaaS are growing faster than ever, even past $1B or more in ARR.  And yet, they are still worth half of what they were just a few months ago.

DEAR SAASTR

By Jason Lemkin · Thursday, July 21, 2022 | Early, Sales

Ah, vendor viability.  It can be a stressful situation.  You finally get into a big potential deal, and often, you’re competing with someone much bigger.  And you’re asked for your financials.

In the end, what do you do if your balance sheet — is modest?  If you don’t have 10 years of runway?

You can try to obscure it, and hide it.  That may even seem natural, and the right thing to do.

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