Inside Intercom - To design fidelity and beyond!

Hey there,

User testing is critical for developing great products. But there’s a key component that many businesses don’t consider until it’s too late. The fidelity of your design concept can make or break the quality of your user insights and, in turn, your product.

So how can you share a concept that elicits the right kind of user feedback at the right time? Or simply put, how do you find the design fidelity sweet spot? Striking the right balance lies somewhere between “crude but early” and “polished but late."

On the blog this week, Senior Product Researcher Cormac O’Dwyer shares how to strategically choose the optimal design fidelity to ensure your team gathers the right level of user insights to answer the key questions they have. Spoiler alert: success starts with identifying the problem to be solved. ;)

To unlocking the right insights with the right fidelity, 

Intercom is the world's first Customer Communications Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.

Intercom | 55 2nd St. | San Francisco, CA 94105

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