Inside Intercom - How do you ask the right question?

Hey there,

When you receive a survey from a company, how likely are you to respond? Maybe you had a great experience – or, eek, a terrible one – and you want to let them know about it. But even if you have feedback to give, if you’re asked for it in the wrong way, in the wrong channel, or at the wrong time, it’s likely that you won’t even bother to reply.

That’s what forms specialist Caroline Jarrett has found. Like many young children, Caroline always dreamed of creating the perfect form. (No? Just us?) Now an expert in all things forms, questionnaires, and surveys, she’s spent almost 30 years understanding what makes a good survey – and how organizations can use them to get real insights.

In our most recent episode of Inside Intercom, she shares her learnings. From using the right language to picking the right sample size, these are the tips you need to get more out of your customer feedback.

Be the ruler of all you survey,

Intercom is the world's first Customer Communications Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.

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