Why great customer support is the key to retention

Hey there,

We know that retention is crucial to business success. This is particularly true in uncertain times, when it’s more important than ever to have a reliable, consistent revenue stream. In fact, research has shown that retaining your existing customers can be twice as powerful as acquiring new ones when it comes to your business’s bottom line.

Every team has a role to play in reducing customer churn. But one team in particular has a huge (and often untapped) opportunity to increase customer satisfaction, loyalty, and ultimately retention: your customer support team.

This week, we’re exploring four easy ways that your customer support experience can boost customer happiness, build long-term loyalty, and reduce churn. By leaning on automation and self-serve support, meeting customers in the right place and at the right time, and creating data-driven customer experiences, you can create the kind of customer relationships that deliver real business results.

To happier customers, 

Intercom is the world's first Customer Communications Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.

Intercom | 55 2nd St. | San Francisco, CA 94105

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