My Guest's Take

This week I'm sharing the thoughts of a good friend of mine Kerry Campion from GodSaveTheSERP.com. She is a content writer and marketer from Ireland, based in Spain. Enjoy!

I did a podcast interview criticizing hustle culture and I regret it.

A few months back, Seth had me on the Entrepreneur's Enigma podcast and we chatted about the dangers of hustle culture.

A quote that's burned into my living memory was me saying "I want to make as much money as possible, doing as little as possible."

And I truly regretted saying that.

I thought:

"What if people think I'm a lazy good-for-nuthin'"?

"What if people think I'm out to grab my clients' hard-earned cash and run off to the Bahama's to sit on my butt and drink Mojitos on their dollar?"

But those very fears are a symptom of how deeply ingrained toxic productivity can become in our lives.

We worry that if we're not seen being productive at all the hours God sends in a day then we're "lazy."

But playing with my 2 year old daughter isn't lazy.

Whipping up fresh, nutritious meals every single day (yes EVERY day) isn't lazy.

Going for a hike with my dog isn't lazy.

Prioritizing my marriage and spending time with my husband isn't lazy.

Maybe we need to stop thinking that the only way to be "productive" or "worth-while" in our respective societies is by working.

After all, nobody on their deathbed has ever said; "I wish I'd spent more time working."

Web Finds

• Adobe snaps up Figma for $20B, taking out one of its biggest rivals in digital design
  This is definitely a smart move for Adobe. $20 billion is quite a lot, but Figma is totally worth it. There is some worry that Adobe will mess it up. I don't think they will, but only time will tell. Right now, Adobe is saying they're going to keep it independent.
• New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment
  Does this mean the end of society as we know it? My God I hope not. But, short form videos have taken the internet by storm, so this isn't surprising in the the least.
• Where Do Memes Come From? The Top Platforms From 2010-2022
  This is a very interesting report from Know Your Meme on the history of memes from 2010 to current day. Definitely worth digging into.
• ESPN launches creator network to attract Gen Z
  Everyone is after Gen Z. Will ESPN's attempt work? Especially since there's only perks, but no pay.
• Roku enlists agencies to help small businesses with streaming ads
  More and more streaming services are trying to find SMBs to advertise on their ad-supported tiers. This could be a great thing for agencies who can help SMBs capitalize on these eyeballs.
• YouTube’s Looking to Provide Direct Monetization for Shorts, a Big Shift in the Short-Form Content Battle
  This could be interesting. 45% of the proceeds from direct ads in YouTube Shorts goes to the creator. What do you think?
• LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools
  The LinkedIn messaging experience was a bit mess, to say the least. Maybe now it'll be more useful.
• Having a Clear Target Audience For Your Video
  Full disclosure, Monzo Media Productions is a client of mine. With that out of the way. The most recent blog post that the owner, Joe Monzo, posted is really well done and gives some great tips on how important it is to have a clear target audience for your videos.
• People are apparently using Spotify’s video podcast tool to illegally pirate movies
  People are clever. This can't look good for Spotify. Not one bit.
• How to improve your Radio Station SEO
  An interesting piece by a Twitter friend of mine, Tony Zeoli. Definitely worth a read.
• Smartphones and older users remain an uneasy match
  This is an interesting piece about how many companies are missing the mark when it comes to smartphone usage, because the devices aren't accessible enough for them. Never thought of this missing demographic.
  
• RSS Just Turned 20! Will It Turn 30?
  I'm a big fan of Tanner Campbell and all the podcast stuff he does around the web. This is a great piece that he wrote about RSS.

Podcast Of Note

Latest From Entrepreneur's Enigma

Until next week, stay curious!

Photo by Garrhet Sampson on Unsplash