Thomas from Ariyh - 🎓 How to nudge freemium users to buy
🎓 How to nudge freemium users to buyBoost conversions to your paid product 16.2% to 22.6% by strategically introducing an alternative paid option.
New to Ariyh? Join 13,715 evidence-based marketers for 3min practical insights 💡 from scientific research 🎓 to get better marketing results 📈 Today’s insight is brought to you by… Storyblok Those most ready for Augmented Reality will be the ones to reap the rewards. So how do you take advantage of AR to future-proof your digital presence? Check out Storyblok’s latest whitepaper to understand the current state of AR, what it will look like in the future, and how marketers can use it to be more effective. Want to sponsor Ariyh? Here’s all you need to know. 📝 IntroFreemium can be a highly effective business model. An appealing enough free version is a strong marketing tool that drives traffic and gives direct access to a large pool of potential paying customers. These free users are valuable. Research estimated that free users in a freemium model are worth 15% to 25% as much as a paying customer, with 65% of the value coming from referrals and word of mouth they create. Still, only about 2% to 5% of free users usually convert to a paid option (more if a market is niche or small). And without enough revenue from paid customers, there is no business at all. So how can we increase that? One way is by introducing additional options. Let’s see how. Previous insight: Reverse how you frame your promotions (100+ more insights here) Introduce an additional paid option to increase sales of your main oneChannels: Freemium | Product | Pricing 📈 RecommendationTo boost sales of your paid option in a freemium business model, you can either:
People will be more likely to buy your main premium option, rather than use your free version. 🎓 Findings
Based on this research, The National Academies Press now uses ebooks to increase sales of paperbacks. Potential customers think “I might as well buy the paperback if it is only slightly more expensive” 🧠 Why it works
🧭 Brought to you by AhrefsSpeaking of freemium, Ahrefs has the perfect example of an excellent free product. Ahrefs Webmaster Tools allows you to know how many backlinks your site has, and identify any SEO issues as soon as they appear. It’s what I use for Ariyh for now. Over 10,000 people signed up to it last week alone. You might want to check it out too. Want your brand here? Click here. ✋ Limitations
🏢 Companies using this
⚡ Steps to implement
🔍 Study typeField experiment (on the National Academies Press website between January and August 2016) 📖 ResearchSelling the premium in freemium. Journal of Marketing (October 2018). 🏫 Researchers
Remember: This is a new scientific discovery. In the future it will probably be better understood and could even be proven wrong (that’s how science works). It may also not be generalizable to your situation. If it’s a risky change, always test it on a small scale before rolling it out widely. Rate today’s insight to help me make Ariyh's next insights 🎓 even more useful 📈 How was today’s insight?
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🎓 Reverse how you frame your promotions
Tuesday, September 20, 2022
Describe the restriction first (spend £100) and then the offer (get $20 off). The promotion will feel like a reward rather than a restriction, and sell better.
🎓 Say “Gift” not “Donate” to increase donations
Tuesday, September 13, 2022
Asking people to “Gift” rather than “Donate” to charities increased the chances they did by up to 68.8% and increased the amount given by between 22.9% and 94%.
🎓 Handwritten thank you notes increase sales
Tuesday, September 6, 2022
Photocopies work just as well as originals. In experiments, they increased future customers spending 2x. They must be handwritten.
🎓 Don’t sound weak. Use negations
Tuesday, August 30, 2022
Negations (eg no, don't, never) make you sound more powerful and increase how much people want to engage with (+17.6%) and recommend you (+17.8%)
🎓 Ariyh turns 2 - The top 5 insights of the year
Tuesday, August 23, 2022
Space out your products; Praise your competitors; Reply to all reviews; Use quantity-focused CTAs; Show a hand touching your product. The top 5 insights to celebrate two years of Ariyh.
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