The Latest from SaaStr: 5 Interesting Learnings from JFrog at $270,000,000 in ARR

THE LATEST FROM SAASTR

By Jason Lemkin  · Wednesday, September 28, 2022 | 5 Interesting Things, Scale

So lots of folks talk about GitLab as a leader in software development and devops, but GitLab also has sort of a quieter cousin that also IPO’d: JFrog.

JFrog started off as the #1 binary repository and has expanded from there as a multi-product suite for software development.  Fast forward to today, it’s at $270m ARR, growing an impressive 39% a year, and generating positive cash flow.

DEAR SAASTR

By Jason Lemkin  · Wednesday, September 28, 2022 |  Exit Strategy, Growth

A few thoughts on retention compensation when you are acquired:

• First, understand that the acquirer almost certainly already has a strong sense of what they want to do (right or wrong). Even if they haven’t told you yet.
• Second, understand there are both carrots and sticks that acquirers can employ, and that the retention may involve a combination of both.
• Third, know it may be that negotiating the sticks is both more lucrative on a net basis, and often also easier (because it’s not new/additional money).

NEW PODCAST + VIDEO

By Amanda Beaty  · Wednesday, September 28, 2022 | Marketing

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. 

Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market to PLG.

Our global SaaStr community had such a strong showing at SaaStr Annual 2022 earlier this month.

We’ll officially be back next year, Sept 12-14 2023 at the San Mateo County Events Center for an even bigger, more festival-style SaaStr Annual.

There will be more of everything you loved this year,

More speakers

More workshops

More networking

More Braindates

Plus a few new things are on the horizon for 2023!

PRICING

By Jason Lemkin  · Sunday, September 27, 2022 | Blog Posts

It’s not just you.  SaaS is getting more expensive, for a variety of reasons.

HubSpot, for example, which has been very judicious on holding the line on pricing and ACVs, raised prices 12% for the first time since 2018 — albeit only on new customers.

Slack also similarly did its first pricing increase in history recently, of about 10%.

And when we asked our audience, half of you said you're planning to raise prices.

DEAR SAASTR

By Jason Lemkin · Sunday, September 25, 2022 | Blog Posts

Should you hire a SaaS expert over a domain/target market expert?

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