CXL - Ultimate test for a marketer?

Older messages

'Me too' messaging

Thursday, September 29, 2022

...and how to avoid it ‌ ‌ ‌ Your host today is Peep Laja, Founder at CXL Banner blindness. Ad fatigue. Known established concepts. The same is true for messaging. If you use words that everyone else

Slide into your ideal customer DMs

Thursday, September 22, 2022

...without ugly sales outreach ‌ ‌ ‌ Your host today is Peep Laja, Founder at CXL Make a content-led ABM list. ~100-200 companies who should be your customers. Invite relevant folks from those

Secret to all growth

Thursday, September 15, 2022

...is not that one webinar ‌ ‌ ‌ Your host today is Ognjen Bošković, Growth Lead at CXL Over time, I developed some heavy resistance to one-off marketing initiatives. Let's do a webinar? No.

Making big bets > minor optimizations

Thursday, September 8, 2022

Your host today is Peep Laja, Founder at CXL Back in 2011, I had to make a choice - whether to kill my SaaS company or to keep going. If the business is obviously failing (or the opposite), it's

What is your big idea?

Thursday, September 1, 2022

Your host today is Peep Laja, Founder at CXL Effective messaging requires curation: what's the one thing you want target customers to know about you? The more ideas you want to communicate, the

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Thursday, March 28, 2024

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Beard Dough

Thursday, March 28, 2024

When Russians paid the government for the right to have facial hair ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🧙‍♂️ 6 new sponsorships opps we hunted down

Thursday, March 28, 2024

Plus secret research on Lululemon, NerdWallet, and WHOOP ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

It's Q2: Time to build

Thursday, March 28, 2024

When people ask what Copywriting Course is, I have to explain it's actually a series of courses. It's like a tote bag that comes with a bunch of items: ​ You don't become a world-class

• Email marketing for authors + posts to 100K FB Group readers + Tweets

Thursday, March 28, 2024

Reserve your date... Email Marketing for Authors by ContentMo enable images to see this "Books of the Day" Promotions for Authors and Publishers with Social Media Extras! Dates Fill Up Fast,

How Scrum Teams Fail Stakeholders

Thursday, March 28, 2024

From Overpromising Results to Neglecting Feedback ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Notice What Repeats

Wednesday, March 27, 2024

Your recurring ideas reveal how you think and who you are. If you find a pattern in your insights, let it be a sign of what you need to write about. View in browser Write of Passage logo transparent-1

🔥 How to: Land a front-end job

Wednesday, March 27, 2024

Landing a front-end job is hard. We've had an open position at my company for about 3 weeks now, and it's gotten almost 100 applicants. That's a lot of competition, no matter how good of a

Ex-technology companies. @ Irrational Exuberance

Wednesday, March 27, 2024

Hi folks, This is the weekly digest for my blog, Irrational Exuberance. Reach out with thoughts on Twitter at @lethain, or reply to this email. Posts from this week: - Ex-technology companies. Ex-

How to Measure the Bug Population (Without Even Trying)

Wednesday, March 27, 2024

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