CXL - A lot of media buyers. Few marketers.

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Ultimate test for a marketer?

Monday, October 3, 2022

Alternate text Ecommerce is the proving ground for marketers. If you can make it in ecommerce marketing, you can make it anywhere. Marketers in other industries own vanity metrics, lead generation, and

'Me too' messaging

Thursday, September 29, 2022

...and how to avoid it ‌ ‌ ‌ Your host today is Peep Laja, Founder at CXL Banner blindness. Ad fatigue. Known established concepts. The same is true for messaging. If you use words that everyone else

Slide into your ideal customer DMs

Thursday, September 22, 2022

...without ugly sales outreach ‌ ‌ ‌ Your host today is Peep Laja, Founder at CXL Make a content-led ABM list. ~100-200 companies who should be your customers. Invite relevant folks from those

Secret to all growth

Thursday, September 15, 2022

...is not that one webinar ‌ ‌ ‌ Your host today is Ognjen Bošković, Growth Lead at CXL Over time, I developed some heavy resistance to one-off marketing initiatives. Let's do a webinar? No.

Making big bets > minor optimizations

Thursday, September 8, 2022

Your host today is Peep Laja, Founder at CXL Back in 2011, I had to make a choice - whether to kill my SaaS company or to keep going. If the business is obviously failing (or the opposite), it's

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