CXL - A lot of media buyers. Few marketers.
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Ultimate test for a marketer?
Monday, October 3, 2022
Alternate text Ecommerce is the proving ground for marketers. If you can make it in ecommerce marketing, you can make it anywhere. Marketers in other industries own vanity metrics, lead generation, and
'Me too' messaging
Thursday, September 29, 2022
...and how to avoid it Your host today is Peep Laja, Founder at CXL Banner blindness. Ad fatigue. Known established concepts. The same is true for messaging. If you use words that everyone else
Slide into your ideal customer DMs
Thursday, September 22, 2022
...without ugly sales outreach Your host today is Peep Laja, Founder at CXL Make a content-led ABM list. ~100-200 companies who should be your customers. Invite relevant folks from those
Secret to all growth
Thursday, September 15, 2022
...is not that one webinar Your host today is Ognjen Bošković, Growth Lead at CXL Over time, I developed some heavy resistance to one-off marketing initiatives. Let's do a webinar? No.
Making big bets > minor optimizations
Thursday, September 8, 2022
Your host today is Peep Laja, Founder at CXL Back in 2011, I had to make a choice - whether to kill my SaaS company or to keep going. If the business is obviously failing (or the opposite), it's
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