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The ANA’s transparency crackdown has been mired by ad tech’s intricacies

PwC-led efforts to chart the ebb and flow of the $140 billion annual ‘ad tech tax’ have been frustrated by red tape and ‘vested interests.’
October 26, 2022

The ANA's transparency crackdown has been mired by ad tech's intricacies

PwC-led efforts to chart the ebb and flow of the $140 billion annual "ad tech tax" have been frustrated by red tape and "vested interests."

Additional coverage:

  • As TikTok takes a swing at more ad dollars, performance marketers are in wait-and-see mode.
  • As BeReal swells in popularity, burger chain Shake Shack is experimenting in the early stages of the platform.
  • This week's Digiday+ Future of TV Briefing looks at the dividing line that digital video platforms represent as the TV ad measurement ecosystem undergoes its overhaul.
  • Marketers and advertisers are pushing hard to capitalize on the OOH opportunities available with Christmas and Black Friday expected to operate at full force this year.
  • Can a message from the face of a $5 bill help improve America's political discourse? Ahead of the U.S. midterm elections, one organization and a popular social media creator hope a PSA from Abe Lincoln might help.
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Ivy Liu
PwC-led efforts to chart the ebb and flow of the $140 billion annual ‘ad tech tax’ have been frustrated by red tape and ‘vested interests.’

howdy!
As TikTok takes a swing at more ad dollars, performance marketers are in wait-and-see mode.

Brands are experimenting with multiple touchpoints — from in-game ads to virtual events and digital items — to engage young audiences in the metaverse.

Advertisement

howdy!
As BeReal swells in popularity, popular burger chain Shake Shack is experimenting in the early stages of the platform.

Without content filtering, brands risk their advertising appearing in front of inappropriate or pirated videos — hurting consumer trust.

howdy!
This week’s Future of TV Briefing looks at the dividing line that digital video platforms represent as the TV ad measurement ecosystem undergoes its overhaul.

Advertisement

Publishers are pursuing multiple revenue streams — from programmatic to events and affiliate commerce — while reaching engaged readers.

howdy!
Marketers and advertisers are pushing hard to capitalize on the opportunities available with Christmas and Black Friday expected to operate at full force this year, following a period of booming shopping and travel activity.

howdy!
Can a message from the face of a $5 bill help improve America’s political discourse? Ahead of the U.S. midterm elections, one organization and a popular social media creator hope a PSA from Abe Lincoln might help.

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Key phrases

US midterm elections popular social media creator TV ad measurement ecosystem new virtual forum Best Buy Ads marketing spend efficiency actionable testing ideas digital video platforms

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