1. Home
  2. Discover
  3. Business
  4. Digiday

The ANA’s transparency crackdown has been mired by ad tech’s intricacies

PwC-led efforts to chart the ebb and flow of the $140 billion annual ‘ad tech tax’ have been frustrated by red tape and ‘vested interests.’
October 26, 2022

The ANA's transparency crackdown has been mired by ad tech's intricacies

PwC-led efforts to chart the ebb and flow of the $140 billion annual "ad tech tax" have been frustrated by red tape and "vested interests."

Additional coverage:

  • As TikTok takes a swing at more ad dollars, performance marketers are in wait-and-see mode.
  • As BeReal swells in popularity, burger chain Shake Shack is experimenting in the early stages of the platform.
  • This week's Digiday+ Future of TV Briefing looks at the dividing line that digital video platforms represent as the TV ad measurement ecosystem undergoes its overhaul.
  • Marketers and advertisers are pushing hard to capitalize on the OOH opportunities available with Christmas and Black Friday expected to operate at full force this year.
  • Can a message from the face of a $5 bill help improve America's political discourse? Ahead of the U.S. midterm elections, one organization and a popular social media creator hope a PSA from Abe Lincoln might help.
Other things to know about

Top Stories
Ivy Liu
PwC-led efforts to chart the ebb and flow of the $140 billion annual ‘ad tech tax’ have been frustrated by red tape and ‘vested interests.’

howdy!
As TikTok takes a swing at more ad dollars, performance marketers are in wait-and-see mode.

Brands are experimenting with multiple touchpoints — from in-game ads to virtual events and digital items — to engage young audiences in the metaverse.

Advertisement

howdy!
As BeReal swells in popularity, popular burger chain Shake Shack is experimenting in the early stages of the platform.

Without content filtering, brands risk their advertising appearing in front of inappropriate or pirated videos — hurting consumer trust.

howdy!
This week’s Future of TV Briefing looks at the dividing line that digital video platforms represent as the TV ad measurement ecosystem undergoes its overhaul.

Advertisement

Publishers are pursuing multiple revenue streams — from programmatic to events and affiliate commerce — while reaching engaged readers.

howdy!
Marketers and advertisers are pushing hard to capitalize on the opportunities available with Christmas and Black Friday expected to operate at full force this year, following a period of booming shopping and travel activity.

howdy!
Can a message from the face of a $5 bill help improve America’s political discourse? Ahead of the U.S. midterm elections, one organization and a popular social media creator hope a PSA from Abe Lincoln might help.

All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Digiday Content Marketing Awards: Categories announced

Tuesday, October 25, 2022

The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. This year we've introduced new categories including Best use of AI

Why some of the largest publishers are breaking up with ad tech middlemen

Tuesday, October 25, 2022

The rationale is straightforward enough: win and retain more subscribers by shielding audiences from the low quality advertising. October 25, 2022 Why some of the largest publishers are breaking up

A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era

Thursday, October 13, 2022

Can Meta grow revenue from its VR ambitions fast enough to offset the slowing ad revenue from Facebook and Instagram? October 13, 2022 A year after its rebrand, Meta forges new bonds to shift its VR

Apple is quietly pushing a TV ad product with media agencies

Wednesday, October 12, 2022

And with more ad tech in prospect, the iPhone maker, and tech behemoth is approaching Madison Avenue with a different tack. October 12, 2022 Apple is quietly pushing a TV ad product with media agencies

Register for the Omnichannel Marketing Strategies Forum

Tuesday, October 11, 2022

Advertisers and marketers are again at the center of a moment of omnichannel evolution. Even as omnichannel approaches have firmly solidified as an avenue to consumers in all the places they search,

You Might Also Like

🔔Opening Bell Daily: Trump Trade unwinds

Monday, November 18, 2024

The Trump Trade has taken a back seat to Fed uncertainty and inflation risks, but most investors remain bullish. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

’clic bait

Monday, November 18, 2024

Betclic buyers balk at the price ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

From 0 to $400M in 2 years

Monday, November 18, 2024

We asked you if you'd like to see a mature company that offers quality product sourcing from vetted USA and Canadian suppliers that's built exclusively for dropshippers and ecom store owners.

Want a $250k+ affiliate's advice?

Monday, November 18, 2024

This is your chance to work with ClickBank's top earners View in browser ClickBank Logo What drew you to affiliate marketing? Was it the videos of gurus living the high life? Was it the idea of

THE 2024 EXTRA POINTS BOWL will feature the Marietta Pioneers and the Westminster (PA) Titans

Monday, November 18, 2024

We'll see you in Canton this Saturday! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Startups Are Actually Far More Overvalued Now Than in 2021

Sunday, November 17, 2024

And the top SaaStr news of the week To view this email as a web page, click here Battery Ventures: Startups Are Actually Far More Overvalued Now Than in 2021 So Battery Ventures has a new detailed

🦄 It'sa meee, Mario

Sunday, November 17, 2024

A story of a video game behemoth beginning all the way back in the 1800s, and still thriving today. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💵 Follow the money

Sunday, November 17, 2024

The future of newsletters View in browser hey-Jul-17-2024-03-58-50-7396-PM I've spoken with today's marketing master a couple times now, and her advice is always a refreshing change from the

Podcast app setup

Sunday, November 17, 2024

Open this on your phone and click the button below: Add to podcast app

🤖 Weekend Update: Google’s New E-Commerce AI Agent

Sunday, November 17, 2024

❗❗SEO Black Friday came early this year.. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏