My Take

Elon Musk finally owning Twitter and wasting little time before spreading FUD and misinformation has made me finally jump to the fediverse and Mastodon in particular.

The Fediverse is not just one thing. It's a collection of platforms that are owned by everyone. Anyone can setup a server and run their own instance of Mastodon or any of the other programs out there. There is seriously something for everyone. Pixelfed is like Instagram, Mastodon is like Twitter, and MissKey is like Facebook. The best part, they all talk to each other, so you don't have silos.

No longer do we need to be hoping that an insane, Ironman wanna-be won't mess up our playground.

I've gotten some push back from some friends that say it's too quiet on Mastodon. What I keep telling them is that you have to curate your own feed, there are not algorithms to feed you content. And you know what? It's wonderful.

I have spun up my own instance of Mastodon over at Socl.bz. Feel free to sign-up and I'll be slowly letting people into the server to experience it. Please keep in mind that there are tons of Mastodon instances to choose from. There is a home for everyone. And to be honest, pick one and try it out. If that instance isn't right for you can take your followers with you to another one. You heard me right.

I'm always here to answer questions. Hit me up! If you're on Mastodon find me a Socl.bz/seth.

Web Finds

• Can a Site Like Mastodon Solve a Problem Like Twitter?
  Mainstream media's take.
• GA4 gets new homepage experience, 5 new features
  Google's GA4 is evolving. And to be honest, it's not terrible. I would still advise most to not put all their data in one spot. Check out other platforms like Fathom or Plausable for alternative analytics options.
• 10 spooky SEO tactics to axe in 2023
  In the spirit of Halloween these are some tactics you should stop using right now.
• In-house SEO vs outsourced agency talent: Who wins the debate?
  This is the debate for the ages. It really depends on budget and if you have the workload.
• Elon's first big move: pay to remain verified on Twitter ($)
  Forget being special and not having to pay. This is only the start folks.
• New Google Business Profile Web Search Menu Now Rolling Out
  Google is everchanging the way they show the business listings on their site and how business owners/managers can adjust them. Here's the latest.
• The WordPress community isn't ready to leave Twitter
  That might be the case for some, but it doesn't hurt to explore options. This article tries to compare Automattic owned Tumblr to Twitter. This is a poor comparison. I'd love your opinion on this article.
• Brr.FYI -- Not a Marketing Blog But Still Cool
  A colleague of mine in Indy Hall shared this blog with me. It's really interesting and the domain is great and on point.
• Fedi.Tips - The Unofficial, but very helpful guide to the Fediverse
  With Elon's takeover of Twitter, many have been flocking to Mastodon instances. Fedi.Tips is an unofficial guide to how to get the most out of the Fediverse.

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Until next week, stay curious!