My Take

Way back in the early 2000s, Matt Cutts, who was the head of the web spam team at Google, always said to focus on producing quality content and the high rankings will follow. Almost no one listened. Well the smart ones did. But the problem was there other trickier ways to get things ranked that were easier than just writing good content. Often these tricky ways also produced quicker results, though the staying-power was debatable.

Flash forward to current day, 2022. Google finally releases the Helpful Content Update, where good quality content ranks well and spammy, low quality content is demoted. Why did it take so long? I really don't know, but this is an update that everyone should pay attention to. I'm not saying that there aren't other ranking factors, there are, but producing good quality content now proves that CONTENT IS KING.

Website owners should focus on producing content that actually helps visitors find the information they need. The bots will figure it out and rank accordingly.

What do you all think about the HCU? Scared, excited, indifferent. Hit that reply button and let me know.

On a separate note. I've had two friends/colleagues write their takes in Marketing Junto. Do you like the guest posts and perspectives? Let me know.

Web Finds

• Who Really Benefits from the Creator Economy?
  A good opinion piece over at Social Media today. In the end, spoiler alert, being a creator is hard work. But if you love doing it, keep at it, just know that it's not a walk in the park.
• How Gen Z Breaks Marketing’s Cultural Mold
  It seems like every generation breaks the marketing culture mold, so Gen Z doing it isn't really that astounding. That being said, marketers can't be complacent and need to adapt to the changes.
• 3 Tips on How to Maximize Twitter Video for Marketing
  Some decent tips on how to use video on Twitter to boost your marketing. Not revolutionary, but still good tips to take into account.
• And Elon Musk wants to buy Twitter. Will he just make up is freaking mind?
  I don't know what to think here. Thoughts? Wait! I have a thought, Elon is doing this for attention.
• Instagram tried to be like TikTok. Now TikTok wants to be like Instagram.
  Imitation is the best form of flattery right?
• Twitter now lets you post images, videos and GIFs in a single tweet
  Kind of cool. Took them long enough though.
• Promotions shouldn’t be a reward
  Interesting take from Chris Wink the editor and chief/publisher of Technical.ly. What do you think about promotions based on how well you do the new job vs. how you do your current job?
• In-house SEO vs outsourced agency talent: Who wins the debate?
  It's an age-old quandary and one that won't be decided today. But you know what, there are benefits to both. What do you think?

Podcast Of Note

Latest From Entrepreneur's Enigma

Until next week, stay curious!

Photo by Thought Catalog on Unsplash