Social Media Examiner - Using personal brands...

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In this edition:

We also cover a unique way to promote your NFT project, plus bring you YouTube news and updates.

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What makes a personal brand so powerful?

Wondering how to become the top of mind provider in your industry? Looking for a plan to develop extreme influence via social media?

Here’s how important personal brands are to your efforts: Even if you aren’t actively trying to build one, you already have one. Personal branding is inescapable online. 

And you’re probably managing yours more actively than you realize. Setting up a LinkedIn page? Updated your Twitter bio? Those are parts of your personal branding. 

The only way to avoid personal branding is to be completely offline. Even then, your lack of social media presence is a statement in itself. And most importantly of all, you’ll be at a serious business disadvantage compared to the people who are online, purposeful, and posting. 

Taking control of your personal brand comes with a long list of benefits, including:

• More conversions and sales
• Creating connections faster and with more people
• Being able to monetize your experience and expertise

As we mentioned above, these benefits are available to companies as well as individuals. The trick is to humanize the company by giving it an individual face or by creating a “feel” or personalizing it. 

There are three common ways to do this:

Make the founder or CEO of the company into the personality that symbolizes the brand. If you’re a founder or entrepreneur, this is a great choice: you can use your personal story to sell the company.

Companies can borrow the personal brands of their customers by sharing reviews, testimonials, case studies, and feedback. This is a kind of distribution: the company doesn’t have an individual face, but creates the impression of personality based on the customers it chooses to profile.

The insiders you choose to represent your company might be employees, contractors, or even suppliers who become brand advocates. Their stories, experiences, and purpose can become a part of your brand messaging and image.

Whether you’re working alone, or you want to create a personal brand for a larger business, you’ll still need to go through the same process of developing your personal brand online. 

There are three essential steps to setting up your personal brand:

1. Positioning. Define your personal brand and its place in the market.
2. Build something to demonstrate. Set up your online presence and create content that represents your personal brand.
3. Promote. Choose the social media platforms that will help you to grow and monetize most effectively. 

For a deep dive into this three-step process for building a strong personal brand that gets you noticed by the right audience, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, and Spotify.

Here is some more great content you won't want to miss:

How to Use Challenges to Sell Out NFTs
Looking for a unique way to build excitement for your NFT project? Wondering how to activate your community to buy your NFTs? Discover how to use challenges to sell out your NFT project.

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Discover the Latest YouTube Changes, Updates, and More
Tune into the Social Media Marketing Talk Show podcast for current news that matters to marketers.

• Watch the Livestream on YouTube.
• Listen on Apple, Google, Spotify.