Orbit Media - 5 quick ways to make a better webpage

 
 
It took years for me to learn this lesson. And now I’m sharing it with you. It’s actually a very common problem and easy to address.  

The key thing missing from bad web pages is specificity.

This article has a bunch of side-by-side examples of page elements with and without specificity, so the difference is obvious and easy to see.

Here’s an example:

Here are the 5 areas where we recommend adding specificity:

  • Vague <h1> headers
  • Generic subheads
  • Stock hero images
  • Common navigation labels
  • Weak calls to action (such as “contact us”)


This is a quick one. About half the length of our typical article. But it’s good. Very specific and practical takeaways.

Yes, show me how to add specificity! >>

 
 
Upcoming webinar with Jared Spool...


If you can't make it live, register and we'll share the recording after!
 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
View it in your browser

unsubscribe


Older messages

This is the biggest difference between good and bad web pages

Thursday, November 3, 2022

It took years for me to learn this lesson. And now I'm sharing it with you. It's actually a very common problem and easy to address. The key thing missing from bad web pages is specificity.

5 reasons your page doesn’t rank in Google

Thursday, October 20, 2022

It's not that mysterious. Every page ranks (or doesn't) for specific reasons. Usually, the reason isn't technical. It's content. So you don't need a programmer who knows plugins.

If you change your domain name, what happens to your SEO?

Thursday, October 6, 2022

Big changes have big risks. And switching to a new domain is one of the biggest changes you can make in digital marketing. Beyond the re-branding, there are major SEO impacts. It can tank your search

What content strategies are working in 2022? The blogger trends are in

Tuesday, September 27, 2022

Good morning! 👋 The results are in. Here's the 9th annual blogger survey. You are one click away from the answers to these questions: How long does it take to write a post in 2022? What promotion

2022 blogger trends are in. Here's what's working now...

Thursday, September 22, 2022

Good morning! 👋 The results are in. Here's the 9th annual blogger survey. You are one click away from the answers to these questions: How long does it take to write a post in 2022? What promotion

You Might Also Like

Agency advice when you need it

Saturday, January 11, 2025

Hi there , Running an agency means needing different advice at different times. Sometimes you just need quick feedback from someone who gets it. Which is why I'm building a place for agency owner..

The Ultimate Personal Branding Playbook Drops January 17th

Friday, January 10, 2025

Let's face it—getting noticed in today's market isn't what it used to be... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How This Weird Site Makes $88/month!

Friday, January 10, 2025

Each week on the Niche Pursuits podcast, we share a couple of weird niche sites. And every once in a while, these sites are making a SIGNIFICANT amount of money. I recently found a WEIRD website making

♦️ How saying no to (some) customers increases your chances of winning big

Friday, January 10, 2025

How Autodesk became a $60 billion company by staying specific... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Tripling your organic LinkedIn content visibility

Friday, January 10, 2025

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Thank Your Customers Week, so thank you Reader! We're

The Single Most Important Thing For Bitcoin Right Now

Friday, January 10, 2025

Listen now (4 mins) | To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Influence Weekly #371 - How The Military Recruitment Crisis Pushed The Pentagon To Fund MrBeast, TV Stars In A Bid To Woo Gen Z

Friday, January 10, 2025

PayPal Sued Over Browser Extension Allegedly Diverting Creator's Commission ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Weekly Dose of Optimism #126

Friday, January 10, 2025

Sana Biotechnology, Memory Processes, METAGENE-1, McDermitt Caldera, More Speech, Enron Egg, Telepathy Tapes x Jesse Michels ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

AI gets a third of VC cash

Friday, January 10, 2025

Fund performance data drop; Read online | Don't want to receive these emails? Manage your subscription. Log in The Daily Pitch: VC January 10, 2025 The Daily Pitch is powered by PitchBook's

"Notes" of An Elder ― 1.10.25

Friday, January 10, 2025

If you help enough people get what they want, you'll always get what you want. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌