Orbit Media - 5 quick ways to make a better webpage

 
 
It took years for me to learn this lesson. And now I’m sharing it with you. It’s actually a very common problem and easy to address.  

The key thing missing from bad web pages is specificity.

This article has a bunch of side-by-side examples of page elements with and without specificity, so the difference is obvious and easy to see.

Here’s an example:

Here are the 5 areas where we recommend adding specificity:

  • Vague <h1> headers
  • Generic subheads
  • Stock hero images
  • Common navigation labels
  • Weak calls to action (such as “contact us”)


This is a quick one. About half the length of our typical article. But it’s good. Very specific and practical takeaways.

Yes, show me how to add specificity! >>

 
 
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This is the biggest difference between good and bad web pages

Thursday, November 3, 2022

It took years for me to learn this lesson. And now I'm sharing it with you. It's actually a very common problem and easy to address. The key thing missing from bad web pages is specificity.

5 reasons your page doesn’t rank in Google

Thursday, October 20, 2022

It's not that mysterious. Every page ranks (or doesn't) for specific reasons. Usually, the reason isn't technical. It's content. So you don't need a programmer who knows plugins.

If you change your domain name, what happens to your SEO?

Thursday, October 6, 2022

Big changes have big risks. And switching to a new domain is one of the biggest changes you can make in digital marketing. Beyond the re-branding, there are major SEO impacts. It can tank your search

What content strategies are working in 2022? The blogger trends are in

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Good morning! 👋 The results are in. Here's the 9th annual blogger survey. You are one click away from the answers to these questions: How long does it take to write a post in 2022? What promotion

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