My Take

Watching the dumpster fire get bigger and bigger over at Twitter every day, I have to shed a tear. I had been on that network since September 2007. I made some great friends there. But with the ascendance of Elon Musk to the throne of Twitter, things are going downhill fast.

Personally, I think Elon is in above his head. Yes, electric cars, rockets, and satellites are complex, but running a huge and popular social network is a whole other beast. With the top security officials leaving last week from the company, users need to take heed that it really is the wild west and brands need to be on their game. Anyone with $8 can get a blue checkmark and many are getting them for less-than-honorable reasons.

Now we all know that I'm a huge fan of the fediverse and in particular Mastodon. It isn't a 1-for-1 replacement for Twitter. Not in the slightest, but it's the closest thing we have to something similar. The good thing about Mastodon is moderation is up to the individual communities/instances to control. Not some ambiguous team in an ivory tower.

On Monday, Jeff the administrator of Newsie.Social, a journalist-oriented Mastodon instance, limited the reach of another instance for journalists, because the latter wasn't doing as good of a job with moderation. This was his choice to make, and he made it. He said that once the other instance got a hold of the moderation, he'd be happy to take off the limit.

That's the beauty of the fediverse, it's up to the communities. What do you think? Have you evacuated Twitter? Where are you focusing now? Hit reply and let me know!

Web Finds

• Twitter suddenly cuts large number of contract workers (cnbc.com)
  Another reason why Twitter isn't what it used to be. The lack of communication between the leadership and the internal teams is almost non-existent.
• Mastodon: The new way to connect with other SEO pros
  I'm glad to see the SEO experts moving to Mastodon. I know I've been badgering a few to make the move for a while now.
• My Fediverse Resource
  I'm continually adding new resources to this page for a quick and easy way to find out more about the Fediverse and Mastodon.
• TikTok has launched an in-app ecommerce feature
  Because why not. The social network is hotter than ever, so it only makes sense to add this feature.
• How long does SEO take to show results?
  If I had a dollar for every time a client or prospect asked me this question, I'd be really rich.
• Is Google headed towards a continuous “real-time” algorithm?
  This will make things quite a bit more interesting. Whether or not it'll actually happen, we can only wait and see.
• Podcasts now a top channel for B2B marketing
  Not really a surprise to me. Having podcasted in the B2B space for more than 10 years, I saw this coming from a mile away.
• Mastodon Isn't Twitter But It's Glorious
  Another great piece on how great Mastodon is and how to get a handle on the fediverse in general.
• TWiT last Sunday About Twitter
  Though a long show. This Week in Tech last Sunday was a great discussion about Twitter and the Bitcoin FTX debacle. Worth a listen.

Newsletter Pick

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Until next week, stay curious!