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Survey: The state of digital audio advertising in 2022 and 2023
Wednesday, November 16, 2022
Even as advertising experiencing slowdowns across sectors and formats, podcasts and audio investments are remaining strong in 2022 and appear poised to expand in 2023. Audio offers brands an
Where exactly are Twitter's lost ad dollars going?
Wednesday, November 16, 2022
Marketers are putting their dollars anywhere Elon Musk isn't, including their own bottom lines. November 16, 2022 Where exactly are Twitter's lost ad dollars going? Marketers are putting their
Could BeReal be the first successful social media channel to grow without ad support?
Tuesday, November 15, 2022
Knowing when to introduce ads is the key to growth — or demise — among social networks. November 15, 2022 Could BeReal be the first successful social media channel to grow without ad support? Knowing
The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
Monday, November 14, 2022
Twitter's advertising business is in disarray. Its advertisers are not. November 14, 2022 The world's biggest media buyer GroupM is telling advertisers that Twitter is a 'high risk'
Will sustainability efforts introduce a 'green levy' into the ad tech tax?
Friday, November 11, 2022
Some fear the notorious “ad tech tax” could soon have another shade of green. Others worry about who will have to pay. November 11, 2022 Will sustainability efforts introduce a 'green levy'
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Tuesday, March 11, 2025
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Tuesday, March 11, 2025
Here's a surefire way to fall behind your competition: Declare SEO as dead and stop optimizing your content. Sure, the strategies that worked five years ago may not work today, but businesses that
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Tuesday, March 11, 2025
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Tuesday, March 11, 2025
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