Survey: The state of digital audio advertising in 2022 and 2023
Even as advertising experiencing slowdowns across sectors and formats, podcasts and audio investments are remaining strong in 2022 and appear poised to expand in 2023. Audio offers brands an opportunity to reach a variety of demographics through creative and flexible ad formats and, as the popularity of podcasts has grown, brands are finding it increasingly possible to pinpoint shows and audiences that align with their offerings. Add to that, it’s increasingly easy or to purchase ads in these environments. Publishers and advertisers, we want to know: How has your approach to digital audio advertising changed throughout 2022 and how will you engage with audio in 2023? What challenges have you faced with digital audio and podcasts? How effective have podcast ads been for you and what tools have you used to measure performance? 
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