Why the World Cup adds to, rather than eases, all that ails Twitter

User conversations might be on the up, but the platform is still an advertising ghost town, despite the fact that the biggest sporting event in the world is happening now.
November 28, 2022

Why the World Cup adds to, rather than eases, all that ails Twitter

User conversations on Twitter might be on the up, but the platform is still an advertising ghost town -- despite the fact that the World Cup (arguably the biggest sporting event in the world) is happening now.

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Ivy Liu
User conversations might be on the up, but the platform is still an advertising ghost town, despite the fact that the biggest sporting event in the world is happening now.

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Brands are showing a mix of pessimism and optimism when it comes to a recession — most believe a recession is coming, but they also think it will be shallow, according to a Digiday+ Research survey.

With consumers adjusting their spending habits in the face of inflation, ad-based models for CTV are becoming increasingly prevalent.

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Digiday gets a guided tour through Dentsu and Microsoft’s metaverse campus, where clients can test out retail concepts or build showrooms in the virtual world.

Commerce media allows brands to reach shoppers, whether they’re researching a product, comparing features or prices, or in a digital store.

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Shutterstock has begun experimenting with using generative AI, an emerging innovation that lets people enter text-based “prompts” to generate unique computer-made digital images.

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Connected TV and FAST channels offer marketers the opportunity to have ads running adjacent to relevant content aligned to their brands.

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Arm & Hammer is looking to stand out on TikTok during the holidays by creating content in collaboration with actor, cook and dad David Burtka and other influencers.

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The Post’s climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.

The impending demise of the third-party cookie and increasing scrutiny from privacy regulators have pressed advertisers, agencies, tech platforms and media companies to adopt data clean rooms.
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