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Marketing Briefing: Twitter brand impersonations cause some marketers to seek crisis response plans
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Why the World Cup adds to, rather than eases, all that ails Twitter
Monday, November 28, 2022
User conversations might be on the up, but the platform is still an advertising ghost town, despite the fact that the biggest sporting event in the world is happening now. November 28, 2022 Why the
'Fear of saying the wrong thing is eating us alive': Confessions of an Iranian-American advertiser on the industry's silence on Iranian women's rights
Friday, November 25, 2022
As Iran's feminist movement builds, one Iranian-American advertising executive questions American advertiser's silence. November 25, 2022 'Fear of saying the wrong thing is eating us alive
New report: The state of programmatic in 2022
Monday, November 21, 2022
Programmatic marketing is in a state of evolution. Marketers increasingly turned to the method after facing pandemic challenges to better reach and engage audiences at scale. Now it's representing
Despite Snapchat's efforts, creators still don't see it as a priority
Monday, November 21, 2022
The mobile messaging app doesn't seem to be winning over the creator community – though not for lack of trying. November 21, 2022 Despite Snapchat's efforts, creators still don't see it as
Inside one media company's strategy to monetize the Fifa World Cup
Friday, November 18, 2022
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining. November 18, 2022 Inside one media company's strategy to monetize the Fifa World Cup The Fifa
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