WTF is the difference between in-stream and out-stream video ads?

In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads
December 05, 2022

WTF is the difference between in-stream and out-stream video ads?

In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads.

Additional coverage:

  • Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022. More in this Digiday+ Media Buying Briefing.
  • Frito-Lay wants to be front and center as the go-to snack brand during the World Cup. Here's a look at its strategy.
  • Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
  • Stagwell launched its augmented reality experience with the Los Angeles Rams and SoFi Stadium as part of its continued effort to lure fans back and keep them connected during games.
  • Bare Zero Proof wants to tap into younger consumers' interest in non-alcoholic alternatives as sober culture has become more common.
  • With strict content rules, data privacy regulations and tight budgets, a feminine wellness brand remains bullish on its organic social media strategy.
Other things to know about

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In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads

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Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.

Download this explainer guide to learn about the defining features of a headless CMS and why this approach matters to e-commerce brands in particular.

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Frito-Lay wants to be front and center as the go-to snack brand during the World Cup. Here’s a look at its strategy.

Publishers not utilizing affiliate marketing could be missing out on a lucrative revenue stream. One significant barrier they’re facing is that successful affiliate strategies require thinking like a retailer.

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Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.

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Download this guide to learn how to break down shopper data siloes and build successful RMN campaigns.

howdy!
Bare Zero Proof wants to tap into younger consumers interest in non-alcoholic alternatives as sober culture has become more common.

howdy!
Stagwell launched its augmented reality experience with the Los Angeles Rams and SoFi Stadium as part of its continued effort to lure fans back and keep them connected during games. 

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