Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant -- Alibaba, ByteDance in the mix

Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant -- Alibaba, ByteDance in the mix

Figures shared with Digiday by Insider Intelligence ranked the performance of the industry's major digital ad companies by global revenue with results indicating that, while the sector is in line to cool over the next few years, it is forecast to be valued at $695.96 billion in 2024.

Additional coverage:

• In the first quarter of 2023, the IAB will start the two-year process of updating its 12-year-old standard terms and conditions. IAB CEO David Cohen discusses this and more in the latest episode of the Digiday Podcast.
• Digiday+ Research compiled a ranking of the marketing channels that have been most important to brands and retailers so far this year, and what channels will be most important through the all-important holiday marketing season.
• By focusing on the potential savings via fixed prices or sales, many of which are running longer than usual, marketers are hoping that consumers will spend as usual instead of reducing their spending due to inflation this year. More in this Digiday+ Marketing Briefing.
• During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans.