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Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant -- Alibaba, ByteDance in the mix

Despite the headlines, emergent players such as Apple and Microsoft still trail the triopoly and China’s digital giants.
December 13, 2022

Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant -- Alibaba, ByteDance in the mix

Figures shared with Digiday by Insider Intelligence ranked the performance of the industry's major digital ad companies by global revenue with results indicating that, while the sector is in line to cool over the next few years, it is forecast to be valued at $695.96 billion in 2024.

Additional coverage:

  • In the first quarter of 2023, the IAB will start the two-year process of updating its 12-year-old standard terms and conditions. IAB CEO David Cohen discusses this and more in the latest episode of the Digiday Podcast.
  • Digiday+ Research compiled a ranking of the marketing channels that have been most important to brands and retailers so far this year, and what channels will be most important through the all-important holiday marketing season.
  • By focusing on the potential savings via fixed prices or sales, many of which are running longer than usual, marketers are hoping that consumers will spend as usual instead of reducing their spending due to inflation this year. More in this Digiday+ Marketing Briefing.
  • During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans.
Other things to know about
  • Recognize the next generation of leaders making a big impact in their industry with the Future Leader Awards. The last chance to save on entries is this Friday, December 16 at 11:59 p.m. PST.
  • Download this explainer guide to learn about the defining features of a headless CMS and why this approach matters to e-commerce brands in particular. Sponsored by Yext.
  • According to ID5’s new ‘The State of Digital Identity 2022’ report, 87% of advertisers believe they are missing out on reaching cookieless audiences. Sponsored by ID5.

Top Stories
Ivy Liu
Despite the headlines, emergent players such as Apple and Microsoft still trail the triopoly and China’s digital giants.

howdy!
In the first quarter of 2023, the industry trade organization will start the two-year process of updating its 12-year-old standard terms and conditions.

Advertisers are turning to first-party ID solutions to maximize reach and revenue as deprecating third-party cookies drive up costs and decrease marketers’ purchasing power.

Advertisement

howdy!
Digiday+ Research compiled a ranking of the marketing channels that have been most important to brands and retailers so far this year, and what channels will be most important through the all-important holiday marketing season.

Advertisers: How are you using premium video to engage audiences in the larger premium content ecosystem?

howdy!
By focusing on the potential savings via fixed prices or sales, many of which are running longer than usual, marketers are hoping that consumers will spend as usual instead of reducing their spending due to inflation this year.

Advertisement

Download this new guide to learn how publishers are safeguarding ad quality and outsmarting fraudsters.

howdy!
During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans.

howdy!
There is clearly some contraction in ad dollars from cautious marketers, but this ad slowdown has been more defined by where ad dollars have gone, rather than what got cut. 

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