Podcasts Are Becoming Mainstream | Marketing Junto

My Take

I've been a podcast listener since 2005. Back then many people had no idea how to listen to them. In the early 2010s, podcasts started to become more popular with broadcasters putting their shows out as podcasts. As more and more people started listening to podcasts, more people started making them. Services like Anchor.fm, now owned by Spotify, made it easy to start a podcast without having the financial overhead.

Now in 2022, podcasts are taking off, everyone seems to have at least dabbled in the podcasting arena and many digital marketing firms, including Goldstein Media, are helping companies develop their own podcasts.

As someone who has been making podcasts since about 2012, I'm thrilled to see the medium take off. The more the merrier. Currently Digital Marketing Dive is on hiatus until 2023, but Entrepreneur's Enigma is going strong. Check it out at EntrepreneursEnigma.com.

Here are some of my favorites:

These are just a few of the many that I have in my Pocket Casts collection. Do you have favorites? Let me know! Hit that reply button.

Web Finds

How to Use HARO (And Alternatives) to Get Killer Backlinks
HARO is a great way to help out a reporter, get your expertise out to the public and often get a backlink. It's not as easy as it once was, but it's still a viable option
A Simple (But Complete) SEO Tutorial for Beginners in 7 Steps
A really good quick tutorial to get primed on SEO.
Biggest Challenges Facing SEO In 2023 [Survey Results]
A pretty comprehensive outlook for challenges for SEO in 2023 based on a survey put out by Seach Engine Journal.
Twitter is matching ad spend to boost revenue
Twitter/Elon is trying to woo back advertisers. Will it work? Probably not.
On joining Mastodon
Jeff Jarvis does a great job spelling out how to get settled on Mastodon.
Kids Don’t Want Cash Anymore–They Want ‘Robux’
This is my kid. Glad to see it's not just my kiddo.
Twitter faces ban in EU over too-loose content moderation
It was bound to happen seeing how Musk is running the site right now.
LinkedIn Adds New Tools for Company Pages, Including Updated Competitor Analytics
LinkedIn is consistently adding more and more great features. These are directly aimed at companies and make their company pages more viable.
Reddit Adds Images in Comments for Selected Communities
A neat addition. I wonder how much more moderation it's going to cause?
YouTube Announces Updated Monetization Guidelines, New Analytics Tools in the Mobile App
This could be interesting. New tools and analytics are always good.
YouTube SEO: How to find the best traffic-generating keywords
YouTube is the second biggest search engine after Google. These are some great tips for ranking on the platform.
3 big reasons businesses can be thankful for SEO
There are more than 3 reasons, but these are definitely big ones.
SEO For TikTok? Yes Please!
Because why not. If there is an algorithm, then why not try and game it.
My Resource to the Fediverse
I keep adding to this page over at my personal site. I hope it helps everyone.
Twitter is imploding. Have you started your newsletter yet?
A newsletter is a great way to own your audience and still get the community you're looking for.
Ask A News SEO: Megan Griffith-Greene on service journalism
Thought this was an interesting post on WTF SEO about how journalism, and especially service journalism, gets found in the SERPs.

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