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How social platforms changed digital marketing in 2022

The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts.
December 29, 2022

How social platforms changed digital marketing in 2022

The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts.

Additional coverage:

  • In Candy Crush, players who watch ads are always rewarded with in-game bonuses — which means workers at Activision Blizzard Media must regularly coordinate with King’s level designers to make sure ad-rewarded boosters don’t make any levels too much of a breeze.
  • ICYMI: Digiday caught up with eight creators and influencers to find out exactly what was on their Christmas wish lists from social platforms this year.
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Ivy Liu
The tumultuous year has left tech companies, marketers and others rethinking everything from data and content to e-commerce efforts.

howdy!
In Candy Crush, players who watch ads are always rewarded with in-game bonuses, such as “boosters” that make levels easier to beat — which means workers at Activision Blizzard Media, the corporation’s in-game advertising arm, must regularly coordinate with King’s level designers to make sure ad-rewarded boosters don’t make any levels too much of a breeze.

With the proliferation of channels and ever-evolving marketing KPIs, industry benchmarks have developed blindspots that are impacting the way advertisers measure their campaigns.

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howdy!
Digiday caught up with eight creators and influencers to find out exactly what’s on their Christmas wish lists from social platforms this year

When measuring consumer attention levels regarding specific content, marketers are finding media quality metrics to be some of the most important pieces.

howdy!
From esports is dying to retail media hype, here’s what’s in (and out) for advertising in 2023.

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Publishers are using content recommendation technologies to engage with their audiences at every stage of the customer journey.

howdy!
Throughout 2022, Digiday+ Research has tracked the trends in the media and marketing industries that have followed the roller coaster of news coverage heading into 2023. The standouts, we found, are cookies, platforms and, unsurprisingly, the economy.

howdy!
Digiday compiles a list of who’s been naughty and who’s been nice in this year’s digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates, and those that up-end orthodoxy.

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Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant -- Alibaba, ByteDance in the mix

Tuesday, December 13, 2022

Despite the headlines, emergent players such as Apple and Microsoft still trail the triopoly and China's digital giants. December 13, 2022 Here are the 2022 global media rankings by ad spend:

Report: The future of shopping

Monday, December 5, 2022

Consumers are defining the future of shopping, and successful brands are offering relevancy, convenience and seamless experiences to the shoppers that love their products. Consumers are changing how

WTF is the difference between in-stream and out-stream video ads?

Monday, December 5, 2022

In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads December 05, 2022 WTF is the difference between in-

Why PMG’s Nike win doesn't seem all that unusual for the indie media agency

Friday, December 2, 2022

The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America. December 02, 2022 Why PMG's Nike win doesn't seem all

Advertisers are seeking new and improved benchmarks

Thursday, December 1, 2022

For decades, advertisers have utilized comparative norms to benchmark the effectiveness of their advertising. However, as channels proliferate and KPIs evolve, these benchmarks have developed blind

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